Eric Bandholz, founder and creative director of Beardbrand, doesn’t just sell men’s grooming products. He gives his customers confidence, a feeling of well-being, and a sense of community.
That’s what every brand should do. Unfortunately too many are just customers and transactions. We talk about how Eric and his partners have built an engaged community of followers using social media and other channels.
This tactic has enabled Eric and his partners to see steady growth, without outside investment. It’s a true bootstrapped ecommerce business.
Tune in to find out…
