When starting a business, many entrepreneurs think their first step should be to sink a bunch of money into advertising and marketing to get the word out.
But what if you don’t have much – if any – startup cash? Or you simply realize putting money into marketing doesn’t guarantee a return, especially with an untested product.
Eric Bandholz, founder of Beardbrand, turned this challenge into an asset. It forced him to grow his brand organically… and created a solid foundation for the thriving business he has today. He talks about how he marketed in the startup days, with no money, and how that philosophy still guides Beardbrand to this day.
Listen in to discover…
