Jeff Rosenblum, founding partner of digital marketing agency Questus, has a unique perspective on the industry. His agency’s fortunes rose in the Dot-Com Era. But they survived the crash and came out stronger on the other side with lessons learned that guide their work to this day with companies like Apple, Suzuki, General Mills, and more.
He knows that most companies waste the vast majority of their marketing dollars as they try to make something stick. His approach: combine creativity and data to create targeted marketing that benefits brands and empowers audiences.
We talk about…