With all the tools and software available, marketers have more data than ever about their prospects and customers. They’re drowning in it.
The trick is, says John Durham of Catalyst, is wading into that data, finding out what works, and turning it into action that gets real results.
That means figuring why people buy – and who they are. Marketing 101, right? But John says not all clients get what it takes to do that. We talk about that, as well as…
