In her work as VP of Client Strategy at digital marketing agency Transistor, Lindsie Nelson focuses mostly on SEO, using search trends and keywords to develop content that drives traffic.
One thing she says digital marketers and their clients must never forget is that content can’t just speak to search engines – it needs to connect with people in a meaningful way as well so that they get the information they need about products and services.
Part of that strategy is to have long-term goals in mind, while still being able to make short-term changes to capitalize on emerging trends… like the ongoing COVID-19 pandemic.
We talk about how you might tweak your SEO in uncertain times, as well as…
