Si Quan Ong, of SEO firm Ahrefs is back. During our first conversation, we discussed how to come up with evergreen topics for SEO-friendly content for your website. This time around, we’re talking about how to actually create that evergreen content.
The main issue, says SQ, is that many businesses go about content marketing all wrong. They do what everybody else is doing… don’t see great results… and so they give up, thinking content marketing doesn’t work.
SQ explains the pitfalls to watch out for… and best practices to adopt so that content marketing is a huge asset to your business. Among other things, we cover…
