Welcome to this episode of the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin
explore the significance of celebrating milestones and implementing traditions in a podiatry practice. They provide insight into how these practices can improve office culture, encourage team building, and even enhance marketing efforts.
Key Topics:
Celebrating Milestones
- External Milestones:
- Celebrating years in practice: Our hosts discuss the importance of recognizing the longevity and success of the business.
- Welcoming new team members: Acknowledging the growth of your team and the unique skills new members bring to the practice.
- Opening new locations: Highlighting the expansion of your business and how it allows you to better serve the community.
2. Internal Milestones:
- Staff turnover rates: Recognizing improvements in employee retention.
- Patient numbers: Celebrating increases in patient numbers, showing growth and trust in your practice.
- Orthotic numbers: Commemorating the number of custom orthotics prescribed, indicating the delivery of effective solutions to patients.
- Decreased no-shows and cancellations: Saluting improvements in patient reliability and engagement.
Implementing Traditions
- Celebrations:
- Celebrating team and business birthdays: Creating a sense of community and showing appreciation for your team.
- Hosting an annual Christmas Ham and Egg breakfast: An end-of-year get together to build camaraderie and have a little festive fun.New
2. Team Member dinners:
- Acknowledging new additions to the team and welcoming them into your practice's culture.
3. Sporting events:
- Engaging in local sporting events like the Ironman triathlon to promote team building and community involvement.
Our hosts also discuss how these celebrations and traditions can be leveraged in your newsletters and other forms of communication with referrers and the community. They provide practical advice on using these moments to share your practice's story, deepen relationships, and connect with your audience.
To learn more about growing your practice and accessing additional resources, check out more episodes of the Podiatry Marketing podcast at https://podiatry.marketing.
