Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin
delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them!
- The Powell River Experience (2018):
- How did this speaking opportunity in Powell River come about?
- The inspiration from an out-of-town speaker at Cairns Chamber of Commerce.
- The intrigue of an unknown speaker and how it brings in a crowd.
- The strategic move to replicate this in Powell River.
- The power of a simple email and the positive outcome.
- The promotional value of being featured as an Australian Author in the local paper.
- Networking opportunities: 50 attendees, including the Mayor.
- Major Takeaway:
- Waiting passively? Time to get proactive and create your own chances.
- Embrace the possibility of hearing a 'NO', but also the potential of a 'YES'.
- Pushing the Envelope in Public Speaking:
- The importance of marketing yourself and your valuable podiatry message.
- Possible platforms: Local Rotary, Chamber of Commerce, and even broader platforms for the profession.
- Move beyond the comfort of anonymity and waiting for invitations.
- Leverage Social Media:
- Showcase photos of yourself speaking, creating further credibility.
- How a single photo from Powell River led to an invitation from the Australian Practice Managers Association.
- Observations:
- Ever wonder why some podiatrists seem to be everywhere, speaking and sharing? It’s not just luck; it's strategy.
- Conquering the Fear of Public Speaking:
- Accept that public speaking isn't everyone's cup of tea, but it’s a skill that can be developed.
- Start small, focusing on topics you're confident about.
- Hosting in-clinic info sessions for familiar faces (your patients) as a great starting point.
- Gradually expand your audience, from local physio groups to doctors.
- Stick to what you know, perfect it, and then diversify.
- Personal Experience: How a series of fifteen-minute talks on orthotics and materials led to increased confidence and patient referrals.
Whether you're a seasoned speaker or a beginner, there’s always room to grow and create new opportunities. Tune in and learn how to carve your path in the speaking arena.
For more insights, strategies, and all things podiatry marketing, continue to tune into the Podiatry Marketing podcast at https://podiatry.marketing.
