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It might appear daunting at first glance, but creating a marketing roadmap for the next 12 months can benefit your practice and your patients.
- It's about developing a strategy for the year and breaking it down into bite-size chunks
- Gives you direction without too many specifics...set in sand instead of set in stone.
- You can add and remove ideas, etc. without any repercussions
- There's seasonality for the profession, so it makes sense to break it down quarterly (seasons of the month)
- Weeks and months are too short for gaining real traction and feedback on your efforts.
- Different activities and weather conditions
- At present, it's August, the last month of winter in Australia in the US, UK, and Canada it's....?
Some examples of themes or narratives to build your marketing off of include:
- Monthly Focus on specific marketing pillars
- Commencement of specific sports
- Upcoming events throughout the year
- Major Events (Olympics)
- Interests you have (Running, Fungal Nails)
- Back to School
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketingÂ
