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In this episode of Podiatry Marketing, hosts Jim McDannald, DPM, and Tyson Franklin explore the concept of demand-based pricing, comparing it to strategies like Uber's surge pricing. They discuss how prices should adapt to consumer demand levels, emphasizing the importance of pricing strategies for podiatry clinics.
Through personal anecdotes, including a humorous story about a motel's dynamic pricing during a storm surge, they illustrate supply-and-demand principles in action. The podcast also covers how podiatrists can apply these principles to their services, stressing that unique, high-quality services justify higher prices. The hosts encourage listeners to test the market by adjusting prices and monitoring the reaction, advising against fear-driven price increases and instead raising prices strategically to reflect the value provided.
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jim@podiatrygrowth.com
