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There are several reasons why promoting a podiatry practice on Google Business Profile, Google Ads, and SEO is not a "set it and forget it" situation:
- Competition: There is likely to be competition from other podiatry practices in the area, and they may also be using Google Business Profile, Google Ads, and SEO to promote their practices. To stay competitive, it is important to regularly update and optimize your online presence.
- Changes in patient behavior: Patient behavior is constantly evolving, and what works to attract them today may not be as effective tomorrow. To continue attracting new patients, it is important to stay up to date with behavioral changes and adjust your online presence accordingly.
- Changes in Google algorithms: Google is constantly updating its algorithms to improve the search experience. This means that what may have worked to improve your practice's visibility in the past may no longer be effective. To ensure your practice remains visible to potential patients, stay up to date on Google algorithm changes and adjust your online presence accordingly.
- Maintenance: Even if your online presence initially attracts new patients, it is important to keep it up to date to remain effective. This may involve regularly adding new content, responding to patient reviews, and updating your practice's information.
In summary, promoting a podiatry practice on Google Business Profile, Google Ads, and SEO requires ongoing effort and attention to remain competitive and attract new patients.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketingÂ
