Description

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report

Search advertising is not a spray-and-pray approach to raising awareness for your clinic. By bidding on specific keywords that are valuable to your practice, you can generate more patient appointments and provide more of the care you love.

In this episode, we discuss:

• Why are Google Search Ads different than "regular advertising"?
• What is search intent?
• Why being relevant and helpful are superpowers
• How to get Google Search Ads seen by patients who are ready to make an appointment
• How can you control the budget by limiting where Google Ad locations are shown and other factors
• What's a reasonable monthly budget
• How to determine which search keywords are most valuable

To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketing