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Did you know that incomplete tasks can spark curiosity and anxiety in our brains? This phenomenon, known as the Zeigarnik Effect, has important implications for podiatry marketing.
This week, Tyson and I discuss practical ways to incorporate the Zeigarnik Effect to benefit your patients.
By using the open-loop technique in your copywriting, you can create a sense of curiosity and anticipation among your patients. For example, when giving instructions, you could share 5 ways to do something but only give them two, promising to share the rest later. Similarly, in blog articles, you could share 10 ways to do something, but only share five in part one.
By leaving these loops open, you create intrigue and anticipation, which can keep patients engaged with your content and coming back for more. So the next time you're creating content, consider using the open-loop technique to build a powerful marketing tool that keeps your patients engaged and interested in your services.
To learn more about how to grow your practice, check out more episodes of Podiatry Marketing at https://podiatry.marketingÂ
