Description

🔍 Episode Summary:
In this episode, we dive deep into why cold calling may be hurting—not helping—your sales team, especially if you're working with talented closers. Whether you're a business owner, sales manager, or an aspiring sales professional, this discussion is a wake-up call to rethink outdated sales strategies.  

💡 Key Topics Covered: 

• ❓ Are you a true closer—or just wasting talent on non-buyers?
• 🚫 Why your company should stop doing cold calls completely.
• 🎯 The role of a closer: Helping ready buyers overcome objections—not convincing uninterested people.
• 🧠 How constant rejection erodes even the best salesperson’s confidence.
• ⚠️ Rookie trap: Cold calling isn’t a training tool—it’s a motivation killer.
• 🛠️ Sales training vs. sales management: Understanding the difference.
• 💼 Marketing is NOT sales—and your salespeople shouldn’t be your marketers.
• 💸 The true cost of using salespeople as walking brochures.
• 🤝 How to set up an effective sales process where closers talk only to qualified leads.
• 🧰 When to use marketing tools like videos, brochures, and webinars instead of a live salesperson.
• 📉 How cold calling dulls your sales team’s skills—and wastes valuable time.
• 🔄 Proper division of roles: Advertising → Marketing → Sales → Closing.
• 📊 Don’t expect your top salesperson to also be your best manager or trainer.
• 🚧 Real story: How "fake" promotions without training demotivate rising sales leaders.
• ❤️ Final message: If you value sales, invest in proper training, guidance, and development—not shortcuts.

🎯 Perfect for:

• Sales Managers and Team Leaders
• Business Owners and Entrepreneurs
• Sales Professionals and Aspiring Closers
• Anyone looking to optimize a sales team and close more deals

📢 Takeaway Quote:
"Don't waste a six-figure closer on a job a $30 tablet could do."