We have to ask questions, probe, and get to the core before we can create solutions. If we try to add water without addressing the real problem, we may create temporary fixes, but they won’t be long-term solutions. And we’ll end up spinning our wheels again and again. So rather than stopping with the superficial, get to the heart of the problems with your users and your customers. Understand why they have a problem, what they are trying to accomplish, and what outcomes they are trying to create. Then you can do something far more meaningful.
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