No one wakes up on a Saturday morning eager to purchase garden and lawn control products, and ScottsMiracle-Gro knows that. Consumers buy these products to use on something that they enjoy — their vegetable garden, their flowers, or the lawn their kids play on.
That’s why ScottsMiracle-Gro’s purpose is to bring goodness to every person and every patch of the Earth. This applies to the next generations of gardeners, too: ScottsMiracle-Gro is encouraging childrens’ love for the outdoors through gardening programs in an effort to nurture future stewards of the environment.
Jim King, EVP and CCO of ScottsMiracle-Gro, has returned to Purpose 360 to share an update on the company’s purpose commitment, GroMoreGood.
Listen for insights from Jim on:
- How ScottsMiracle-Gro makes purpose “sticky” to engage employees, connect with consumers, and support future stakeholders.
- Why organizations require executive leader buy-in and commitment to live their purpose.
- How employee engagement and storytelling drive authenticity and trust in purpose.
- If you can’t live and be your purpose, then you should move on from it.
Links & Notes
- (00:00) - Welcome to Purpose 360
- (00:42) - Jim King from ScottsMiracle-Gro
- (05:29) - Evolved Purpose
- (08:04) - Actions to Embed Their Purpose
- (09:35) - Predictive Analytics
- (11:23) - Feeling Good About a Brand
- (13:58) - Growth
- (15:48) - GroMoreGood
- (17:42) - Employees
- (21:01) - The Pandemic
- (25:03) - Initiatives
- (28:18) - Learning by Listening
- (33:55) - Gro1000
- (35:56) - Being Embedded
- (38:00) - HeadStart
- (38:45) - Partnerships
- (41:16) - The Journey for Your Own Purpose
- (43:24) - Insights Regarding Embedding
- (44:48) - Last Thoughts & Wrap-Up
