Turn testimonials on their head with this clever strategy from Zach Hammer and Charlie Madison on the Real Estate Growth Hackers podcast. Learn how to leverage client stories to make yourself more likable and attract ideal buyers and sellers. You'll also discover how to integrate this approach with Charlie's automated referral software.
Whether you're a seasoned pro or a new agent, this episode will reveal a creative way to showcase your expertise and generate more business. Click play now to soak up this marketing tactic that puts the focus on celebrating your customers!
Other subjects covered on the show:
- Why traditional testimonials can sometimes feel awkward to share frequently.
- The 3 key things required for someone to hire you as their real estate agent.
- Strategies to structure your "reverse testimonial" post for maximum impact.
- How celebrating ideal client traits attracts more of those clients.
- Tips for capturing visual assets during transactions to use in future posts.
- Running these posts as $1 per day Facebook ads to your sphere of influence.
- How this approach helps build personal branding and social proof.
- Integrating this tactic with Charlie's "Referrals While You Sleep" software to automate your marketing.
- Why it's important to target these testimonials to people who already know and trust you.
- How to encourage organic testimonials in the comments when you showcase clients.
- Why you should focus your stories on the types of clients you want to work with.
AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!!
If you want to know more about Zach Hammer and Charlie Madison, you may reach out to them at:
https://www.linkedin.com/in/charliemadison/
