Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns.
CHAPTERS:
(00:00:00) Teaser
(00:00:11) About the Show
(00:00:32) Intro
(00:01:46) Keyword & Product
(00:03:23) Why Product First?
(00:05:05) Advertiser Viewpoint
(00:06:16) Behavior First Ads
(00:08:10) Retail Media Landscape
(00:09:55) Brand Strategies
(00:11:31) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
Youtube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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