Description

This episode is brought to you by Commerce.

As CTO and Global General Manager for Zenni Optical, David Ting plays a critical role in determining the company’s key technology investments and experience priorities. 

It should come as no surprise, then, that artificial intelligence (AI) has been at the top of his priority list. During this week’s Retail Remix, he shares how he researched, tested and optimized AI investments for the business. He shares insights on:  

• How consumers search and browse on the Zenni Optical site, and how these behaviors have dictated the company’s technology decisions;
   
• Different AI applications and how they have supported operational efficiency and ecommerce performance; 
• Workforce and company policies that have had to evolve with AI adoption; and
• Lessons he has learned testing and implementing different AI-powered solutions, and the advice he would offer to peers. 

RELATED LINKS

• Visit Zenni Optical to see the site experience firsthand
• Read more about Zenni Optical’s innovation on Retail TouchPoints 
• Download our Special Report on how generative AI is driving ecommerce transformation

David’s colleague, Dennis Maxwell, Senior Director of Performance Marketing, will be speaking at the 2024 Retail Innovation Conference & Expo, taking place June 4-6, 2024, in Chicago. Click here to get your ticket and get his insights on how brands can use AI practically to drive performance.

-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.