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Landini Associates are in the business of “reinventing normal.” The firm has helped world-renowned businesses like McDonald’s, Unilever, Walgreens and Aldi reimagine their brands and their physical experiences.  
 
Needless to say, principal and founder Mark Landini has gleaned his fair share of lessons and best practices along the way. But what new technologies and experience principles are key to success moving forward? He and managing director Rikki Landini sit down to discuss:  

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