Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences?
We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they explore:
- The key digital influencers for in-store traffic and activation;
- The increasingly central role of inventory visibility and omnichannel inventory management in the customer experience;
- Why retailers should place more emphasis on the post-purchase experience; and
- How different retail teams and functions can support the bottom of the funnel, which is becoming a new “battleground” for retailers.
RELATED LINKS
- Learn more about Perficient
- Download Retail TouchPoints’ research on retailers’ omnichannel challenges and priorities
- Read our coverage of the post-purchase experience
