Description

The beauty and skincare markets are growing increasingly crowded and competitive, but Covey Skincare has managed to stand out thanks to the powerful influence of its founders and a streamlined, science-backed methodology.

In this episode of Retail Remix, host Alicia Esposito chats with Asha Talwar Coco, CEO of Covey Skincare. Tune in to gain a deeper understanding of how Covey has tackled this challenge and discover actionable takeaways for your own business in this rapidly evolving industry. Listen to learn:

• How friends Emily DiDonato and Christina Garcia used their personal and professional lives to inspire the brand vision;
• Covey's approach to brand storytelling and how it influences all stages of the funnel; 
• How Covey actively involves its community, or “flock," through social media and user-generated content; and
• Covey’s playbook for growth and expansion and how different distribution channels will play a role. 

RELATED LINKS

• Connect with Asha here!
• Learn more about Covey Skincare.

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