Paul Skeldon is joined by Jayesh Rajdev, Controller of Advanced Advertising at ITV and Kate Hopkinson, Media Director at SMG to uncover how streaming TV has a key role to play in the retail media ecosystem and what ITV – the UK’s largest streaming platform – brings to the party.
Discussion points:
• The role of CTV in the retail media landscape – and how to navigate the complex network of retailers, brands and platforms to get the most out of it
• A view of some of the brands ITV works with in retail media and advanced advertising
• How ITV can add a regional angle to marketing
• What the future holds for CTV and the wider retail media landscape
Behind the mic:
• Jayesh Rajdev, Controller of Advanced Advertising at ITV
https://www.linkedin.com/in/jayrajdev/
• Kate Hopkinson, Media Director at SMG
https://www.linkedin.com/in/kate-hopkinson-8147a9117/
• Paul Skeldon, editor InternetRetailing
