Jessica Cooke, Head of Media & Loyalty from Stonegate Group & Emma Dean COO at SMG join Paul Skeldon to talk about the role of retail media outside of traditional retail, taking a look at how it works across Stonegate’s portfolio of more than 4,500 sites including Be at One, Slug & Lettuce, Popworld and Walkabout.
Discussion points:
• How Stonegate Group uses its outlets to deliver an exception retail media service
• How it orchestrates on-site, off-site, on-app and physical media as one offering
• The creation and use of its Mixr app
• The key ingredients in building such an extensive retail media network
• What the future holds for the group
Behind the mic:
• Jessica Cooke, Head of Media & Loyalty, Stonegate Group
https://www.linkedin.com/in/jesscooke/
• Emma Dean COO at SMG
https://www.linkedin.com/in/emma-dean-5b241a24/
• Paul Skeldon, editor InternetRetailing
