Today’s guest is an expert in both quantitative and qualitative analytics, who specialized in translating raw data into actionable insights. She’s led marketing and revenue ops teams for over 8 years. Samantha Richey was most recently the Head of Global Revenue Marketing & Operations at HYCU inc. On this episode of RevOps Rockstars, Samantha joins hosts David Carnes and Jarin Chu to share her RevOps experience. Samantha teaches us why you have to watch the data, and provides ways that you can get a better understanding of the challenges your sales and marketing teams face.
Takeaways:
- While you may have an idea that is brilliant in theory, it may not fully pan out in reality. It is important to not take it personally, and be agile and adaptable with your progression.
- As Ops professionals, user feedback is critical to what you do. You need to collect data points, and have real conversations with all of your different users.
- As a RevOps leader, you are responsible for protecting both your time, and the company’s time. If there is no push back or prioritization of initiatives, everyone ends up wasting time.
- RevOps teams at companies of different sizes are varied. You may not have the same resources everywhere you go, so it is important to know how to work in the confines of your team.
- Once a quarter you should sit down with members of your sales and marketing teams to watch how they operate in the field. Doing these walkthroughs will give you new perspectives, and show first hand how those reps operate.
- VC backed businesses and public companies have different board interactions. In public companies, you are less likely to interact directly with the board, but with VC backed companies, your interactions are closer and are based on helping you accomplish goals.
- Despite all of the amazing tools out there, there is no perfect platform. To get a full picture, you need to combine the data you are given, with the knowledge you have on what is going on in the business.
Quote of the Show:
- “As ops professionals, user feedback is critical for us.” - Samantha Richey
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