Description

Bow down, growth fans. It’s time to discuss Queen Bey and the “Renaissance” tour experience. Superfans Billie Loewen, Quin Hicks, Alicia Rose, and Zana Johnson evaluate and reimagine lifecycle marketing for Beyoncé’s global “Renaissance” tour. Together, they explore how a customer data platform (CDP) like Braze might have provided better experiences for ticket buyers.  

Before ticket pre-sales launched, ticketing platforms anticipated that demand would exceed available tickets by at least 800%, prompting some superfans to pay thousands of dollars or travel thousands of miles to see the Queen slay. But never fear: we’re not letting price-gauging, poor communication, and subpar experiences break our souls.

Hot topics discussed:

• How ticketing platforms can improve the state of ticket sales for high-profile events
• The importance of uncomplicated communication in high-stress situations
• Setting expectations upfront yields better results with users and fans

Keep the growth going:

• Connect with Alicia Rose, Growth Manager
• Connect with Quin Hicks, Growth Manager
• Connect with Zana Johnson, Growth Manager
• Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedIn
• Follow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedIn
• Connect with WillowTree on LinkedIn