In this episode of RRE POV, Will and Raju break down the basics of enterprise marketing. From figuring out where to start, to nailing a memorable marketing campaign, this is an essential listen. Will and Raju bring decades of experience to the table, and this 30-minute crash course is what you need to know if you’re hoping to grow your organization.
Show Highlights
(00:00) Introduction
(00:47) What is “enterprise marketing?”
(03:48) Where do companies need to start?
(07:51) The relationship between sales and marketing
(11:57) Raju’s tips for entrepreneurs
(14:53) The role of channel partners
(17:18) The 70/30 shift
(21:00) Thinking of marketing as a product
(25:35) Avoiding crowded markets
(27:45) Gatling gun segment
Links
RRE POV Website: https://rre.com/rrepov
X: @RRE
Apple Podcasts: https://podcasts.apple.com/us/podcast/rre-pov/id1719689131
