In this episode let's look at the Hook, Story, and Offer of 5 of the most profitable webinars...
What's going on everyone? It's Steve Larsen, and you're listening to sales funnel radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million-dollar business.
The real question is, how will I do it without VC funding or debt, completely from scratch?...
This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio...
What's up everyone? Hey, I am excited for today. I'm excited to share some things with you. I actually have been preparing for this episode alone for, I think, at least a month.
And I know that's kind of crazy, but honestly I've been trying to figure out and distill down how to actually share with you these lessons over an audio without actually visually seeing it.
So, I'm excited to go through this. What I want to do is, I want to walk through, if you guys haven't noticed in the last little bit here, I'm going to talk about Russell Brunson again here, right? And if you noticed, especially those of you guys at the last FunnelHacking Live, Russell sold a 2 Comma Club coaching The X Program.
It's amazing. It's incredible. We have tons of people in there. We took the program that we created about a year ago, and we made it this full-out, blown-out thing. We brought all the coaches in. And it's just been a bunch of fun.
So, I have the incredible honor to continue to teach, offer creation and sales message development to all the new students. It's just been a lot of fun. The more I get into it, just like anything, I continue to learn.
We don't teach the same thing every single time...
I constantly look for new patterns, new ways not just to teach it, but to understand it and make it more and more simple and more and more applicable, and more and more ...
The biggest thing I fight is, I treat every individual who bought the coaching program like they're my customer.
Therefore, what are your false beliefs? What are the ways I can get you to learn the most?...
So, anyways. If you notice, one of the first videos in there for those of you guys that were able to go in and grab it, you guys have probably seen this. It's an absolutely amazing video. For those of you guys who have not, I don't know when Russell will open up 2 Comma Club coaching X again, but seriously look into it, okay?
I'm blown away...
I've never seen him create an offer like this and it's just been amazing...
So, anyways, one of the first videos you see when you log into these ... It's part of the core training, before you come over to my course which is Secrets Master class, is this training that Russell does about the hook, the story, and the offer.
He actually did a podcast episode about this recently as well. In all things, all we're trying to do is make things more and more and more simple. In a world where sometimes we confuse complexity with prestige, which is stupid. That's not true at all, okay?
Needing to sound smart, that's not serving anybody except your own self, which ultimately doesn't serve you ever.
We try and make it more and more and more and more simple. It's actually harder to make things more simple, to bring things down to a place where it's like, "Look, you need this, this, and that." For my little 15 minute speech I gave at FunnelHacking Live, I prepared for nine hours.
Seriously, nine hours for 15 minutes. I remember I voxed Russell and I was like, "Dude, 15 minutes, man. It took me nine hours," and he was laughing and he was like, "Yeah, that's the price of simplicity."
And it's so true...
So, anyways, what I wanted to do is, I want to show you that framework all over the place. If you look at some of the most profitable webinar follow-up sequences ever, I want you to know the hook, story, and offer pattern is everywhere. It's not just hook for sales message as a whole.
It's not just story for the entire thing as a whole. It's not just offer for the entire thing you're trying to sell. It's in every little aspect, every little piece.
So, what I did a little while ago is, you guys know January I left Click Funnels, and I was like, "Hey, I'm going to call my shot here." This is pretty nervous. I left Click Funnels with no offer, no message, I had no funnel, nothing. Two kids and a pregnant wife.
That's part of my hook, me telling you that right now. It's like, "Holy crap, what did you do?" House payment, payments all over the place, that's pretty ballsy, right? That's why I was doing it.
I was trying to call my own shot with it, and say where I was going to go and make my story for it...
Which is exactly right, hook, story, and then I put together an offer. What I did is, when I first launched my webinar, I launched it, I did just this basic version. I knew it was broken. Guys, my funnel is still limping on one foot.
I know it is...
There's so much that's wrong with it, so much that's wrong with it. I've been going through and re-writing the entire script and just re-did it again, and did it in front of a live audience again, and it was awesome. We did really well.
But I'm constantly refining these things down. After about two months, so about the beginning of March, I was like, "I need to go re-write the entire webinar." I want to re-build the entire funnel, but I want to make it like, super awesome.
To the tenth degree, go all the way, which is kind of my mentality on everything. But I want to make it go all the way, just make it awesome. And so I started thinking, webinar is what I teach all the time and I'm good at them, and I like writing offers and scripts and sales message and message to market match.
I love that stuff. It's super fun. It's my obsession, even more than funnel building, which might shock you. I obsess over this topic greatly, offer creation and sales messages. But I was like, "I want to go do it on a deep, deep funnel hack of the top webinars that are out there."
Biggest webinars, most successful webinars that I could go find, that are easy for me to go grab data on real quick. I have a list of some of the top webinar gurus on my whiteboard. Lots of them. Anyone from Russell, of course, to Sam Ovens, and tons of these different webinar junkies, on guys that make big cash primarily through that method.
And what I did is I started logging into all their stuff, I started grabbing everything they've got and I started going through and grabbing all the email sequences.
Anyways, I specifically wanted to go through Russell's follow-up sequences for some of the most profitable webinars I've ever seen him do, ever.
And so what I've got here next to me, and what I started going and doing was I was, of course I'm opted in everywhere, for everything that that man puts out, but I went through and I printed off all of the webinar sequences.
Specifically the email copy for the Funnel...
