If you wanna know how I've launched all my content, I ripped the audio from my presentation at Russell Brunson's Inner Circle...
Hey, what's going on, everyone? It's Steve Larsen. You're listening to Sales Funnel Radio and I'm excited for this episode. What I did for this episode is I wanted to rip the audio from the presentation that I gave at the Inner Circle.
We just barely had the Inner Circle, and it was packed. It was one of the bigger groups. It was a bunch of fun, just absolutely loved it.
I thought I'd rip from you guys the presentation. If you don't know the way that those presentations are handled, everybody gets up and everybody speaks, but the way it is ... One of the reasons I like this Mastermind so much ... I've seen others, I've watched ...
What I like is everybody's very giving, and so what we do is we stand up and everybody gives something incredible to the group; either something that's working, some cool hacks, something that's cutting edge, something that's just jaw-dropping, "Oh, my gosh! That's incredible."
You know what I mean?
Then, at the end of it there's an ask and you ask, "Hey, these are the things I'm struggling with. Could you guys help me with X, Y, and Z?" That combination between the two where you've given before you ask is amazing. We obviously see that in selling to our customers and selling to everybody.
The more you can give, obviously, create this feeling of reciprocity, well, it's no different inside of the Inner Circle.
What I did is I ripped the audio from my presentation. We only have 22 minutes, it's really, really fast, so I would love to dive more deeply into this at some point, as this is a topic that I've been obsessing over recently. Anyways, this is cool stuff, and this is how I launched my podcast.
A lot of you guys continue to ask me those questions...
If you have never heard the episode 60 and 61 of Sales Funnel Radio, it will walk you through my content strategy, how I handle it all, but I think you'll like from the standpoint of, as far as how I stack together my episodes when I launch my shows. This is super powerful.
I've had a lot of students now who are actually in top-rankings of iTunes with their podcasts, because of the same strategy that I teach with these, so this is powerful stuff.
Know that there is a lot of data behind it, there's a lot of success stories behind it. I know the strategy works, this is how I launched my own stuff.
Anyway, take notes if you were thinking ... Especially, if you're going to do a blog, or a podcast or whatever, it doesn't matter if you're going to do a podcast or not. This is any type of content strategy, as far as what do you say? What are you doing? How do you call your shot?
How do you become the guru on the mountain without being perceived as an idiot or a jerk or self-centered?
This is how you do it, and I'm excited for this episode. Anyways, we'll cut over to the show here and this is the audio again of my presentation to the Inner Circle. Thanks for listening.
I spent the last four years learning from the most brilliant marketers today, and now I've left my 9:00 to 5:00 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch?
This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.
My name is Steve Larsen, and welcome to Sales Funnel Radio.
Hey, I'm excited for this, though. I have waited so freaking long to be a part of this group. It's cool. I'm like a combo of really introspective moment, look back, and like, "Yeah," at the same time. That's what I feel like, anyway.
It's been a long road, though. When I first saw that email come in from Russell I was walking through the basketball gym, and I started reading the email. I'm like, my face as I'm reading it goes like, "Oh, it's from Russell," and that's when my face starts going, I was like, "No!"
I stopped and I responded to him that the Inner Circle is closing. I was like, "Don't close, I'm on my way! I don't have $25,000."
I showed him the email like six months ago. He was like, "You know it was an autoresponder, right?" I was like, "Yeah, I know. I just needed to ..." because I didn't see that. Anyway, so it's a good email, though. [inaudible 00:04:01] I could show you some day.
I want to show you my support team for how I got here. This is my support team.
That's Maya. I call her Thigh master, because her thighs are like the two-year-old 12-ounce steaks. Do you know what I mean? Chewy thigh. Anyway, she's the Thigh master. That's Brnley. I call her Pack and Play, because she will randomly dive at me off of couches with no warning.
Anyway, she's awesome, playful. Here's my wife. I call her Princess Babe. That's been the name in my phone since we dated, because ... well, duh.
The whole thing started though when I was ... I really wanted to go to Funnel Hacking Live in 2016. I had no cash for it. I started bootstrapping my way there and I started trading funnels for plane tickets. Funnels for hotel nights. Funnels for event nights. Things like that.
I remember I was riding my ... I was riding ... Do you know those city bikes in San Diego? You can rent them or whatever, slide a card in. What money I had, I did not want to go and actually spend money on a cab. We were living off loans. I had been building funnels for companies and making them successful. I just hadn't charged for stuff yet,
I was just trying to make my story...
I was staying on the other side of San Diego, and I had my luggage over my shoulder riding my bike over to Funnel Hacking Live through the city, around the bay. That's how I did it.
As I was riding the bike over there, I was like, "I'm going to do whatever this man tells me to do, but I will never publish." That was the sentence that came out of my noggin. I was like, "I'm never, ever, ever going to do this publishing game. I do not want to be one of those publishing people. I will not become a character on Facebook Live. I'm not doing any of that. I'm not doing it." The first-
Character in a comic book.
Right? The first day ... Right? I know! Then the first day, and part of it was because I was voted the nicest kid in high school in my graduating class, but it was because I was shy. I had this near clinical fear of adults and massive anxiety; huge insecurities, I've dealt with a lot. Even into my early 20s. It's true. That's why I was like, "I'm never going to do that."
The first thing he says is, "Everyone should start publishing a lot." I was, "Crap! It's the thing I don't want to do!" I gave a lot to get there. We take the picture.
Two day later I was interviewing here, and two days after that graduated, two days after that I was sitting next to The Man.
I'm seeing Russel...
