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Boom! What's goin' on everyone?

It's Steve Larsen. This is Sales Funnel Radio, and today I'm gonna teach you guys about cash causing frameworks.

I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.

The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels.

My name is Steve Larsen and welcome to Sales Funnel Radio.

Whazzup, guys? I'm excited for today. This is an episode I ripped from a Facebook live. I did it off the whim, but it ended up really, really awesome.

I was just doing it to the group, The Science of Selling Online - if you're not part of that group, it's a free group. It's where I just kind of can geek out a lot of times. If you like this stuff, there's more of that on that group.

So, anyway, I went live, I wanted people to understand...

A lot of people ask me things like, "Well, Stephen, how do you know this is gonna work?"

Or "Stephen, it seems you're able to know a little bit, (not that you can predict the future, and I'm never, you know) like  you understand what the numbers would mostly be and where kind of success will kind of come out of before you go do it?"

And I'm like, "Well, yea, it's 'cause I'm just following the framework."

And so, what I wanna do is just riff a little bit here, so you guys understand. I made the decision early on. I remember kind of where I was...

There was a lot of colleagues of mine in college that were studying different areas, you know, like, "I'm gonna study marketing or study this, or study that, or study supply chain or systems, or whatever." And I remember thinking to myself, I wrote this down guys, this was an actual goal of mine  five, six years ago. I wanted to learn how to be a consultant to small businesses.

I wanted to start businesses and sell businesses.

Guys, it is hilarious to be that I'm doing that now, which is crazy. And I realized though that the talent and the skill that I wanted to learn was I wanted to learn how to make it rain in a company. And that's what this episode is about. That's what this episode is gonna teach you.

There's a very specific method that I have used to do that, okay. And I know what it is. It has not been an accident, okay. I did a lot of making accidents and mistakes in areas - it's not that I don't anymore, but, man, I know why it's working. This episode will teach you why that is. It's one of the biggest gifts I can give you. Thank you so much for being a follower.

Let's cut over to that now. If you guys did like it, again, please rate and subscribe. That really means a lot to me. I love reading those ratings. It actually makes my day. It means a lot.

Anyways, guys, thanks so much.

Hopefully, you'll enjoy this episode. This is life-changing stuff right here, and I hope that you do what I did, take it seriously and write down what it is you wanna do.

I wanted to learn how to make it rain in a company. I wrote it down, and you have to do that part of it. Anyways, this is how it all happened. Thanks, let's cut over.

What's up, my friends, how you guys doin'? If you guys are just barely gettin' on, I haven't done Facebook live in the group here for a little bit. We have grown since I last went on from like 2,200 members, we're almost at 4,000. It's crazy.

So, welcome and real quick, I just wanna teach you guys some cool stuff on why my stuff works so well and why I can see other people's doesn't. I'm just gonna be honest about it, okay. That's cool? Give me a little hashtag replay though if you guys are brand new in here and you guys are just barely getting in.

If you guys are live though, welcome, welcome. What's up? Just chillin' to this song again, many I freakin' love it. Alright, here we go.

Hey guys so I just, I've been doing a lot of, been doing a lot of Facebook lives. I've been doing a lot of training in general. Yesterday I did two back to back webinars. It was two back to back webinars in ClickFunnels - which is a ton of energy...

If you've never done that; it's hard to just one, and if you do them right, I'm not gonna lie, it's gonna sound gross, but I'm like sweating, I'm exhausted, with just on one. Two of them back to back is murder. Absolute murder.

I was talkin' to one of my friends, Dave Lindenbaum. It's funny, he's like, "Yeah, two suck." He's like, "I've done three, but I would not wish that on my worst enemy. You are so wrecked by the end."

I did two back to back webinars yesterday, and the one Funnel Away challenge.  I was spent. I was absolutely spent by the time I went to sleep. It was like 1 a.m.

Anyway, so I, guys real quick I just wanted to walk through a principle here, and I know it's the reason why I'm succeeding in this stuff. And this might sound weird for me to say that, might sound weird for me to go ahead and teach it, but anyway...  

Is it cool if I go through that a little bit? We all got thick skin here. I can just say what needs to be said. Is that alright? You guys cool with that? Cause I, I wanna teach a few things here.

There's a few patterns for why I know my stuff is working and working very, very well. And I think there's a few ways,  a few reasons. Some of it comes from the internal, and the way I approach myself on this stuff.

First of all, can you guys hear me okay? You guys got me alright here? Yeah, okay, Dan said "Cool. Okay just say it."

Alright, there's a few things for how I approach things individually in my own mentality and my mindset with this stuff. However, there's a few things though that for the way I approach the business.

I look at myself, and I look at the business as two separate things. I mean really, we're very similar. Who's that rapper that said, "I'm not a businessman, I'm a business, man." Who? I can't remember who the rapper is that said that. But I look at myself that way a ...