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My name is Steve Larsen, and welcome to Sales Funnel Radio.
What's up, guys?
Hey, I am here at the JW Marriott over in Phoenix, Arizona at the Traffic Secrets event. It's been a ton of fun to watch Russell go in and teach traffic, which is interesting, I mean think about it...
The dude's running an almost near billion dollar company and doesn't know how to run a Facebook ad... BUT he's doing a traffic event.
The perspective of somebody like that that's really, really interesting. And so the things he's been teaching have been quite fascinating.
The trip here though was pretty crazy:
We're getting on an airplane, I was flying to Salt Lake. We get on this airplane at Salt Lake and everyone goes and they sit down obviously it's a full flight, totally loaded up.
The time for us to take off comes, and then it goes, and we're still sitting there. The plane hasn't even moved at all.
Pretty soon the captain comes on like all cliche captains; you know, "How you doin’ everybody?" It sounds like the microphone is in his face. Anyways he goes, "The update is that there's no update. I'll tell you when there's an update." I was like, "Okay, that was weird."
A few minutes later, he gets back on and says, "Hey look, the luggage guy was filling up the airplane and there was a huge bulge coming out of the side of the airplane. And no one can figure out what it is. The maintenance guy is here and they can't figure out what it is... so we'll give this a few more minutes here. We'll see what needs to happen." And he leaves, and we're all just sitting there like, "What on Earth?"
... And it's funny because a few minutes later he comes back on. (We now should've taken off like, 20-30 minutes ago.) "Hey, no one can figure out What the heck the bulge is coming out of the side of the airplane. We've got to get off and change airplanes. It will probably be another 10-15 minutes because that plane's not even here yet... go to gate C10."
Those kind of scenarios are always fun because that is when adults turn into children, right?
People start doing things like, "Oh, are you serious, ugh!"
I was like are you freakin' kidding me? Like, "Let's see, Alive? Or dead with bad plane? Alive? Dead with bad plane?" It was like, "Come on, are you serious? What are the alternatives here? There's not many alternatives. Not many options. Chill out."
Anyway, super funny!
So I get to the actual event and last night, at like 5:00 a.m. somebody pulled the fire alarm for the entire JW Marriott - which is extremely alarming to wake up to!
It reminded me of several basic training days. It's like "Whoa!" You wake up real fast and you're like, "What's up???" And again, it's when adults become big kids and start complaining like crazy.
I'm not saying you can't ever have a negative feeling towards things that are going on in life, but there's been this pattern that I started seeing in my coaching, and things that are going on in life. I'm not saying not to feel emotions, but holy crap, if you can't handle something unexpected in life, and react to it well... If you can't be response-able - "able to respond," like the book 7 Habits of Highly Effective People says...
If you're not response-able I don't think you're gonna be a good entrepreneur.
The set of problems that I woke up to today was different (and not foreseen) to the problems I woke up to yesterday. And that's the game of freaking entrepreneurship.
So many people get so mad about stuff like, "Well, I didn't think it would be this way." "Give me a refund, this kind of treatment is unacceptable..." I'm like, "Really? Are you kidding? You could die." Like, "Shut up you big baby. Literally, you're a big baby." ...I always laugh at that.
I'll be coaching somebody, and I'll be like, "Alright, hey, now it's time for you to start publishing," and they'll be like, "Oh man!" And they start doing all this crap... "
“Are you freaking kidding me? In the last episode, I talked about Cash causing frameworks, and you're not willing to do it? Holy crap!"
It was interesting because I was sitting listening to Myron Golden... You know, I was doing my One Funnel Away Challenge stuff. I got up early, I went into the event room. No one was in there, just a few people setting up. I did my One Funnel Away Challenge coaching. Which is a challenge where I help people get a funnel out the door in one month...
I wanted to sit around with the lights, and I wanted to sit around with all the noise and the music in the background and do my coaching right there...
(Sorry, there's a big something coming. I'm gonna walk this way.)
...But it was interesting because Myron Golden walked up. And he goes, "Dude, I just read the most impactful book that I've ever read in my life since Expert Secrets." And when somebody says a phrase like that you know it's time to shut up and listen...
He said, "It was a book called You Squared." It's not long. It's actually a super short book, and I believe the audiobook is on YouTube for free. I'm excited to go listen to it.) But the basic principle and premise of it...
(Sorry for the sound of that guy right there. I'm trying...
