Boom! What's up everyone, Steve Larsen from Sales Funnel Radio. Today I'm gonna teach you guys how gurus write their books.
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My name is Steve Larsen, and welcome to Sales Funnel Radio.
What's up?
Hey, I'm excited about this topic. I did a Facebook Live recently, and I went through, and I started showing you how gurus write their books.
Now, right off the bat, I want to acknowledge the fact that yes, I understand that people write books in a week or whatever. I'm not talking about that.
This is not to offend anybody, but when somebody says, "Oh my gosh, "why do you take so long to write a book, Stephen? Why does Russell take so long? Why do all these people take so long?" The reason is that we want them to be really really good, right? That's the only answer.
We want them to be super super epic, super fantastic.
Shortly after I got to ClickFunnels, Russell started drafting the Expert Secrets book...
If you've never had a chance to read that book, go to expertsecrets.com, pay for the shipping, and just get the book. That book changed my life. Awesome stuff.
...So he started drafting that book, and I'm right next to him. He'd be drafting stuff and drafting stuff. At the beginning, I'd just be typing, like "Holy crap, history is in the making, right now three feet from me." I was like "This is super cool."
As time went on though, we started going back and forth on different concepts. I had a lot of fun being involved in the creation of some of the ideas. You know, it's obviously his book, he wrote it, it's all his.
I'm not gonna say, "Yeah I did that." Not true at all, okay? But I did have an amazing opportunity to be a part of a lot of things that were created for that book - to see the process, not just the content, the process that he was going through to make sure that what he was teaching about was prolific, was amazing, right? Was incredible. Was received well.
One of my favorite quotes is, "The destruction of information is the essence of intelligent work," or something like that.
You should not seek complexity. Complexity to make you sound smart does nothing for the person who's hearing the content - which is why at Offer Mind, I didn't go huge into tons of stuff. I didn't go to the nerd zone.
I tested material like crazy to see how you received it and then watching you and your reaction to what I'm saying, I can go back, and I can adjust. Go back and adjust, go back and adjust. I'm holding something in my arm here. I'll show you that in a second, okay?
What I need you to understand is a lot of gurus that are out there who truly understand this game, I gotta be careful the way I say this, but whatever, I'll just be honest about this...
I get so nervous when someone's like, "Hey, I wrote my book in like a week." I'm like, "Is it any good? Have you tested it? Is the material in there fantastic?" A book will either make or break you. I don't want to write something that's not good, not amazing. I wanna write a book that's incredible, a groundbreaking book.
A lot of you guys have been asking me, "When are you going to have a book? When are you going to teach this concept?" What I've been doing, and a lot of you guys don't know, is I've been teaching a lot of this stuff for the past eight months, nine months with the intent to figure out if it's good material for a book.
I've been teaching this stuff, though, for years. I've been teaching it, I've been testing it, I've been seeing how you guys would react to it, and then I go in and coach people on those principles:
"Sweet, okay, that was received well. Oh my gosh, that one thing there worked really well. Oh my gosh, that plus that, boom. That made the money happen. That plus that, boom, that made the money happen. That plus that, in that scenario, that doesn't work very well." You know what I mean? I've been able to go in and test like crazy.
I am not trying to write a book for the sake of writing a book. I'm trying to write a book that's incredible. You know what I mean? It's not about speed for me in this area, especially with books. Books are very final.
In a members area in a course, I can go in and just switch out the URL, bam, new video, but with a book, it's there. It's printed. It stays. It's shipped. It's more permanent.
In this episode, we're going to cut over to the Facebook Live and what I want you to see is the process that I had a chance to watch Russell go through when he wrote the book Expert Secrets. Same process he went through when he wrote Dot Com Secrets. Same process he went through when he was writing Traffic Secrets. Same Process that I have been using to write my book. That was one of the real purposes of the event Offer Mind, was that.
So what we do, is, I've been coaching, I've been using this material, I've been testing it, but then I go through, and I write...
This is I think four or five legal pads worth of paper. It's a lot; I don't know if the camera can pick that up. It's a lot of paper; it's very very thick.
I draw one major diagram that represents all of it. Then I take little pieces out and say, "Okay, let's teach that and that. That and that sequentially. How should I digest this to understand it the best?" And that's what I do. That's what I've done.
Okay, now those are the principles, the major core things, now I need to go through and figure out the actual principles that teach that topic.
Now I need to think through the ...
