I frequently get interviewed by new content creators. The purpose of this episode is that EVERYTHING I show you is completely learnable and doable by YOU…
Every Tuesday, I leave my morning open to go on anyone's show.
So, once a week, I just wake up, get ready, and check my calendar to see who's scheduled time for me to get on their show.
I typically do two-three interviews every Tuesday, and I don't even care who with.
It helps me:
My calendar is pretty packed up, but if you want to book a slot, then go to interviewsteve.com.
Recently, I had an amazing person set up a time with me. It was her first EVER show… and she just jumped in and asked me the MOST amazing questions.
THE POWER OF PUBLISHING
If you've listened to my podcasts at all and you've NEVER heard me say, “Everyone should publish!” I think you're probably lying.
I say that all the time, and it's something that’s changed my life.
I am massively convinced that if you want to increase your income, especially on the internet...
The checklist is very simple:
Step number one: Create some content
Step number two: Keep offering people stuff
Step number three: Keep getting attention
Step number four: ...I really don't know whatever the steps are beyond that…. It's super simple, okay?
Step number five: Just go back to number one.
Truly, that's it!
On a daily basis:
The thing that always makes me MOST pumped is when somebody who’s just starting out sets up a time for me to get on their show.
Currently, I’m a 2 Comma Club X Coach and a One Funnel Away Coach; I'm the guy that yells at everybody every day!
I also have my own program, Offer Lab, I have another program in the MLM space. I spend a lot of time coaching...
A constant theme that I push in EVERYTHING I do is that EVERYONE NEEDS TO PUBLISH.
I can tell who’s MOST likely to have a successful funnel by whether or not they start publishing.
Publishing is the safety net. It's the parachute for all the stuff.
Frankly, you can stop listening to 80% of the tactics I teach you and just publish consistently, then come back to me in a year... and tell me that your life's not different! Seriously, it's that powerful.
HOW TO START PUBLISHING
I’m ALWAYS really pumped whenever somebody who's brand new comes on to interview me....
Because they’re just doin’ it! #success
Recently, an amazing lady called Angela Clark jumped in and booked me for the first episode of her show.
She’s created a podcast called Side Hustle Strategies, (which I think is a great name).
Now, I wanna turn your attention to two things.
Not all interviewers are good, and she was very, very good. It’s one of my favorites interviews that I've done recently.
When we were done, I asked, “Do you mind if share this on Sales Funnel Radio?” She said, “Yes, absolutely. Go for it.”
I want you to see how awesome it is that Angela is just doin' it. I want to show you that YOU can do it too!
About half the time, the person interviewing me is a newbie. Whether it’s for a new show, a blog, or whatever... I thought it'd be kinda cool capture one of 'em, toss it out here.
MY PUBLISHING STRATEGY
Now, I wouldn’t be Steve Larsen if there wasn’t a strategy underneath my Tuesday morning interview sessions ;-)
Here's what I'm getting at…
If you have a hard time creating content or teaching what you do, stop asking yourself for answers.
Don't let EVERYTHING come from your own head. Instead, get someone to ask YOU a whole bunch of questions. Let them pull the answers out of you…
Then all you have to do is delete all their questions and BOOM! You have a course… Or BOOM! You got the podcast.
It's one of the reasons why I ask so many questions in my group, The Science of Selling Online; I'm trying to see where the holes are.
In my head, there's a model, there's a picture, and a framework, but I need to know where the questions are.
DUPLICATE YOUR TIME
I'm super proud to just have a whole bunch of people who’ve actually started their shows.
It doesn’t matter whether you’re publishing on a:
Whatever platform you publish on, I don't care, as long as you’re actively talking, because...
If you're NOT speaking, no one knows you exist.
You WILL BUY your c...
