I thought it'd be cool to document what is happening during our 7-day launch of OfferMind Masterclass. The good and the bad…
One of the biggest reasons I've noticed people don't have success with launch campaigns is NOT because your…
...it's literally the way that the campaign is brought to the market.
A lotta times, your products are already good - it's just that you don't have a launch mechanism, and you don't understand what a funnel really is…
...and that's why you don't make a lot of money.
So here’s how I’m gonna help you:
What I’m about to do next is a little bit different - it’s in 3 different sections that span 7 days
PART #1: I’m gonna walk you through a simple 7 Day Launch that I used to sell my OfferMInd tickets - I’d never seen anyone one sell tickets like this... so I thought I’d give it a go.
PART #2: Is kinda a mid launch check in to give you an update on how things are going - what’s working and what’s not!
PART #3: Reviews the campaign as a whole - how did it go, what I learned, and what I wish I done better?
HOW TO LAUNCH A PRODUCT HOLLYWOOD STYLE
You can learn a lot from Hollywood - if you watch the way that they bring movies to the market you’ll notice that the pre-sell is EVERYTHING!
If the first time you ever hear about it a movie is on the day of its launch - that's a HUGE failure!
You often see weekend box office sales hit 100 million dollars - that wouldn’t happen if there wasn’t a lot of pressure built up ahead of time.
… and yet many marketers often have a ‘build it and they will come attitude’ and they launch their products without putting any thought into the campaign.
I want to show you how to STOP leaving money on the table!
CHANGING BELIEFS
At the core, markers change people's beliefs. However, the act of marketing, (a lot the time), revolves around creating campaigns…
And...
CAMPAIGNS ARE A DYING ART!
I love Frank Kern's most recent book called Convert…
Frank says, “These are campaigns... and I believe the campaign is dying.”
… and I was like, “I DO TOO!”
(Many times, I’ve ranted about people are forgetting what campaigns are - and that they think a campaign is just a Facebook ad)
So I want to show you how we launched the OfferMind ticket funnel by creating a ton of noise, Hollywood style campaign...
My subtext is that I hope this will incentivize you like crazy to join my programs - because we actually do what I'm teaching.
I'm not just re-teaching stuff that I heard from somebody else - we're actually actively doing this - which is very important to me.
CREATING A (PROPER) LAUNCH CAMPAIGN
The first time I ever learned this strategy was when I was working at ClickFunnels. Russell was hanging out with Brendon Burchard, and Brendon has this thing called The 7 Day Launch.
Now, this is Brendon’s thing, and you should totally go learn it from him…
I'm just gonna teach you briefly how I'm using some of the launch principles to sell tickets to OfferMind.
If you guys went to Funnel Hacking Live a couple of years ago, and you remember the documentary funnels, it’s very similar to that funnel style.
At the time of this going out, OfferMind tickets are available - so if you go to offermind.com you can get tickets, but we're expected to sell out pretty quickly.
I'm psyched about it - so go to offermind.com to see if there are any tickets available.
Now, back to the Hollywood launch…
I realized that if I just saying: “Hey, OfferMind Tickets are available…” is kinda an anticlimax…
… and I don’t want it to be that way!
You see, marketers are event throwers - whether the event is physical or not.
I'm NOT saying you have to pull out the stops and throw an OfferMind to be a marketer, that's not what I'm saying at all...
However…
To be a good marketer you have to be good at creating pressure, and then releasing it in a single direction.
Anyone who can do that... has A LOT of power.
CREATING A PRE-FRAME
Recently, I went Jeff Walker’s launch event, and I got so excited just during the first half of the first day, 'cause honestly for half of the first day, Jeff did nothing but pre-frame the entire crowd.
I didn't know you could pre-frame that long, and frankly, it was very impressive.
The event is three days, and eventually, Jeff sells you into his Launch Con Program, and ‘cause I'm a Funnel Hacker, I bought the program to see how it works.
I love Jeff Walker - the book Launch plus DotCom Secrets is what finally helped me create success.
There’s a BIG lesson because I learned about funnels and launching rather than product creation.
Anyway, at Jeffs event, I took two full pages of notes of watching what he was doing… and for two-three hours, he did nothing but pre-frame.
The entire first session was just pre-framing - it was crazy nuts!
At the same time, I was thinking through different campaigns that have worke...
