This is honestly the easiest way to make money from what you already do...
I've coached a lot of people now, but there have been a few times when I’ve heard the objection: "Stephen, I don't know that this could work for me?"
So, it’s time to do some excuse busting because the truth is...
You can leverage information, whatever your field of expertise is.
...and the fantastic news is, you don’t have even have BEST in your field or EVEN the best marketer to make a decent amount of money.
In fact, there are plenty of people who are really bad at selling, but who have a good product and make great money.
Enough money to...
You can be quite bad at this and still make good cash.
… which is why this is such a HUGE deal.
So this is for EVERYBODY who says, “I don't know if this would work for me?”
My GOSH, *YES IT WOULD*
Whatever expertise you carry in this world, teach it and make a course about it.
If you're like, "...but I don't know how to do that."
There are a million things out there to teach you how.
The question is more about belief.
I want to help anyone who hasn't launched anything yet…
If you've been following me for six months, and you still haven't launched a product yet…
Let me give a little tough love and make you aware of that.
Can I say, “Sack up?” Is that all right?
Just go for it. Launch something. Just get it out the door. You're not gonna make it perfect. You can't. You're not the one buying.
Get it out the door and start measuring feedback...
Take the pressure down and understand that all of these choices don't actually sit on your shoulders...
It's such a good thing to realize as an entrepreneur.
My ability to be successful with this is not so much on my shoulders - as far as the decision making…
All I have to do is learn how to listen to what the market's telling me to do and then put it in these frameworks and just move.
So if you’re ready, let me show you how you can leverage info to make MORE money, listen up!
THE EXPERTS SECRET
First, I want to bring your attention to a section in Expert Secrets.
I LOVE this book…
But there’s a strange phenomenon I’ve noticed.
When people quote from this book, there's an area that doesn’t get much attention… and it's this freakin’ gem that MOST people will just skip over…
I’m not making fun of anybody, but I just want you to know that there’s a piece right at the very beginning, (actually it's not even technically chapter one, it’s in the introduction)... where a gem is dripped out that I most people don’t understand...
TWO TYPES OF EXPERTS
There are two kinds of experts…
Information products are amazing because there are such huge amounts of margin in them.
The major con is that people understand that there's NOT a lot of cost to fulfill.
If you’ve followed me, you’ll have seen me talk about the benefits of info products versus physical products before…
There are heavy pros and cons pretty between the two of them. I don't think that it's one or the other. I think that they should work together.
But the second kind of expert leverages info in a certain way that most people do NOT understand.
One of the fastest ways that I know to blow up a company is to create an info product that sits in front of the actual thing that you do.
Now I want to share some quotes direct from the Expert Secrets Book
On page XXIII, it says:
Complicated sales will come easy because the information products will indoctrinate potential customers about why they need your products.
… I've found this to be 100% true.
For example:
People who listen to my podcast consume my sales messages waaay easier later on. That's no surprise…
Because they’ve spent time with me, watching or listening to me speak.
I’ve already given value and created a relationship, so the next step to buyer is much easier to take.
Expert Secrets goes on to say…
You'll be positioned as an expert instead of a commodity. People will pay you more for the same thing they could get somewhere else. All other options will become irrelevant. Price resistance will disappear and future sales will become easier.
That’s a very powerful point!
HOW TO INCREASE SALES
The book goes on to say...
You will be able to acquire unlimited customers for free.
...which is very true!
