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Our 3-day event and the powerful lesson it gave me...
All right, how you doing everyone? This is Steve Larsen and you are listening to Sales Funnel Radio.
Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. And now, here's your host, Steve Larsen.
All right, all right, all right. Hey, sorry it's been about a week since I actually podcasted, I've been crazy busy! We had an event here, Russell and I, it was actually really cool, I got to speak on his stage, which is super cool! Get up and speak and teach. It was actually his inner circle.
We were kind of testing an event, we were trying to see how it ran, we were trying to see ... Even before we do big things we'll actually go to a test group, which I've been telling you guys to do lately before you actually go out and try to sell it, go through a little test group, which is actually what I've been doing with my dad.
He's got a cool software he wrote that helps you trade futures and he wins like ... I can't publicly announce or declare that he wins 80 to 85% of the time but it might be near those ranges.
Anyways, it works though! That's what we do, we go take a little test group and we did that here, recently, at the new office and it was three days long. About 15 minutes before, we're walking around, Russell and I are kind of in the back, there's an event room where everyone can go and hang out and we've got a spot for about 80 people.
And Russell and I ... then on the other side there's all these locked doors, you gotta have keycards, and we're all official now, we're kind of laughing like "Crap, we're like a real business now!".
And we're on the other side of the building and he and I are kind of hiding a little bit like phew, we've got the jitters a little bit, 'Alright, you ready for this, its three days." We're getting stoked.
I was like, "you got everything you need?" And he said "Yeah, I think so, can you do X, Y, and Z for me?" And I said sure, and we're kinda going back and forth.
And about 15 minutes before we walk out there he goes, "Hey, will you introduce me every day?" And I was like, "crap, I've never done that. Yeah, okay!". And I literally went to Google and I was like 'How to introduce somebody on stage' and I was like, what's the main goal? And I asked, "what do you want to have happen?"
And he said "The biggest thing I want, I want there to be higher energy than what they currently are so that when I come in I can pick them up from where they are and keep going. It's easier for me to match them if they're at a higher level of energy than me walking on stage and they're all like 'bluuuh' with slumped shoulders." Anyways, I hope that makes sense. But he's like "would you introduce me?" And I'm like "Okay, sure."
So, I went and I was like, Okay, I gotta tie it into a story somehow, is there something I can tell about him, what's something that's funny? And you gotta be careful, you don't want to make fun of your boss. I was like 'Alright man, I think I got it.' and I got up on stage and I told this story, and I've actually told it on this podcast here before so I actually probably won't, but at the end of it, what happened is this guy in the inner circle came up to me ...
What's up, I know you're probably listening to this ... and he's like, "Dude I love your energy. It was so awesome to feel that, you got me so charged up for the day I'm brand new here, will you send me the voxxers that you send to Russell ... That was part of the story was that every single morning I vox Russell and I just go, "Woo yeah baby, woo its Monday we get to build funnels with Dirk!" and I start yelling, I'm like "Yeah, woo!".
What other business do you get to do this with? Who else gets that excited over what they get to do? I don't know. This is a freaking cool industry that we're all in this together.
And he's like "Will you send all those things to me?" and I said sure! I'm actually going to play you for them right here, he said "Hey I would love to have these things as my alarm clock." So if you guys want this, you totally can but literally what happens is every single day I vox Russell just like pumped, and it's only like three seconds long on every single one of them but that's all you need!
It's all about staying in state and its all about pre framing your head top be able to handle what's about to happen, it's all about ...
Anyway, super cool stuff! So while I was coming in today, I was like hey, you know what would be kind of funny is if I put those on my podcast so here they are!
"Woo, Monday baby, yeah!" ... "It's Tuesday baby, yeah, woo! Get some!" ... "Woo! It's Wednesday baby! The tank!"
All right, how was that? You guys, I am a goofball at heart and I don't care. I think when people start caring too much they get old and die.
Hey, if you like that cool, if not, whatever. Its something that I do, Its just a little fun tradition I have with Russell and one of the inner circle wanted so I thought 'Hey, might as well put it on the podcast'. I learned something really valuable, and this is the reason I'm podcasting today. I should say that I relearned it, because I have learned this before, and it hit home so hard.
I learned this, Russell gave me a course by Joe Polish, probably like six months ago now. And I went through and I started listening to it, and my gosh it was so good, and I started going through it and I was like 'this is incredible, I'm loving this.' And ... you guys are gonna be knocking on my door asking for the name of the course, I cannot remember it! I'd have to go find it.
Anyway, so, at this event there was ... in the future I'm gonna be teaching probably about half of the event, so I'll teach a few sessions then Russell will get up and teach a few sessions, and we'll kinda tag team back and forth.
On this one, I put together the actual workbook for it, he did most of the teaching of it so we could test it out. But there were a few parts he had me come up and teach on, and ... I'm holding the book right now, its called 'The Funnel Hackathon and for three days we build your funnels. Or you do. But you come in and we tell you, okay, now heres the next thing to do, build it. And we don't move on until you're done! Now heres the next thing to build, go build it.
All right now heres where our heads are at when we do this, now you do it.
Its hand holding the whole way through and at the end of it these guys are like "Oh my gosh, that was incredible, so awesome." And these are concepts and principles that Russell and I have been going back and forth on.
Like, oh my gosh, think about this, think about this, think about this and its been really special to do that with him as he puts his new book together. What was interesting is I get to my sections and in between each session we have these little workshops where people execute what we were just teaching, and we do not move on until they have what we were just...
