Progress in entrepreneurship REQUIRES you to face a few character flaws. Address them, and you'll move forward...
Hey, how's it going? Hey, thanks for tuning in. This is Steve Larsen and you're listening to Sales Funnel Radio.
Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now, here's your host, Steve Larsen.
All right, you guys. Hey, if you listened to the last episode, I was talking about how I went and I spoke at Local Client Takeover and that was a lot of fun, had a whole bunch of fun doing that.
I don't know. The older I've gotten, not that I'm old at all, I'm 29, but the older I've gotten, the more I've realized I truly don't care that much what other people think about me and what's funny is that ... That's not like a chip off the shoulder way like, "I don't care. I don't care."
That's not it at all. It's just I've become far more comfortable with my personality and who I am and the value I think I can bring places and being energetic and if I feel like I want to yell, I'm going to yell. That's actually been part of the fun part about having a house now is man, I'll just start ... My little girl, my little 1-year-old and 3-year-old will just start running around the house screaming, right. I'm comfortable doing that in public settings now.
There's something to be said about being comfortable with you and self-expression...
You know what I mean?
Anyways, I was speaking at this event, right, or I was about to go on stage and this isn't a bash at all on that event. It was really, really good actually. It was awesome. Honestly, most of it was about SEO. I don't know anything about SEO. I don't really want to know anything about SEO and so, I tuned out for a little bit because my topic was about local funnels and how to structure agencies in order to sell to local businesses, right, and so that's what I did.
I went in and I talked about that, but beforehand what was happening was ... It was pretty funny. I noticed that the emcee, he probably wasn't an actual emcee. What he was doing was he was standing up and he was saying, "Hey," low energy, "Hey, welcome.
All right, it's time for our next speaker and here he is." That was like sometimes there's applause, sometimes that's it, the guy just stood up and it was like, "Hey," and I was like, "Oh, man," again, nothing against him. I don't think he's an actual emcee. I think he was just part of the employee staff that was there and I was like, "Gosh, that's really, really rough."
What I started thinking about was the time Russell asked me to introduce him to his inner circle. Now obviously, his inner circle knows who he is, right, and this was at the last Funnel Hacker Event we had and just my mind went back to it and I started thinking about it. It was huge lesson for me, right.
The event's about to start and Russell's like, "Okay," he comes to me, he's like, "Hey, Stephen, do you want to introduce me before I go out there?" and immediately I got nervous. I was like, "Man, I don't have any problem speaking.
I love speaking. I always want to speak, but I've never introduced somebody like what do you do? What's the structure? What's the model? What does it look like? What does it look like to successfully introduce somebody?" You know what I mean?
That might sound like a cheesy, dumb question, but to me, it was a big question...
I was like, "Dude, yeah, man, but like what do I do?" He laughed and he was like, "Dude, here's your only goal. This is the only thing that you need to do." There's a whole point to this whole thing, by the way, so just keep following me here. He goes, "Okay, all you need to do is you need to ... I don't really care how you do it. I don't care what you say honestly."
He's like, "The only goal that I have for emcees is that before I come on stage, they've got to be at a drastically higher state than before so that when I come out on stage, I don't need to lift their state. I don't need to spend time putting energy into the room. I don't need to spend any time helping them raise up to me because I'm a high energy speaker," and I was like, "Okay, that makes sense. Okay, okay."
He's like, "So that's all you got to do is get out there, whatever it is, elevate the energy in the room, elevate the state in the room and then, I can come out and meet them with high energy. Otherwise, it's weird. You get on stage and everyone's kind of like blah, like they're not energetic yet. They're not in a state to receive me yet."
I was like, "Hey, okay, that makes sense..."
I went out there and I told this cool story and I think it worked. It was my first time, the first time I did it was a little bit weird. I don't think I hit it. I don't think I nailed it very well, but second time, I did better. The third day, I definitely did all right.
Anyway, that's what I went up to this emcee and I told him, and if he hears this, please know that I'm not at all bashing at all, but it just really brought me back to that lesson of how important it was. I walked up to him and I was like, "Hey, how do I tell this guy that man, you can't be boring and it's really boring," and be respectful for what he was doing, what the event was, but at the same time, I didn't want to go on stage and have everyone just sitting there like, "Okay, dude, start talking. What are your gold bombs you're going to drop on me?"
You know what I mean? They got to be at this higher level of energy so that when I come in, I start to go nuts.
It's the reason Tony Robbins events are parties. If you change your state, you learn better...
If you change your state, you receive things better, you act better, you make decisions faster. I have bad days every once in a while.
I had a bad day just recently and I was like, "Crap," and I was telling Russell this and I was like, "Man, I'm sorry, man. It's a rough day. There's some challenges going on and I think I got to change my state."
I'll spend some time state control and try and get back into a fiery zone so that I can produce and be a high producer, right. Anyway, so I went up and I told this guy that and he did better and it went fantastic and it was awesome.
On the flight back I was listening to High Performance Academy. It's something Russell gave me. It's awesome. By Brendon Burchard and it's been super awesome. I was thinking about life and I was like hey ... I'm not trying and have this be like a super deep podcast at all just so you guys know, but I was thinking about like okay, what do I want to do? What do I want to accomplish? What are the things I want to be known for? What's my life's work?
Things like that...
I want to be purposeful...
I want to be driven...
I don't want to just be ... What's that? I can't remember what book that is. He's like, "Most people are just floating around in a river without a paddle." Actually, they have the paddle. They'd just would rather drift and just stick the paddle in the water and start ...
