This is one of the biggest lessons I've taken right from the desk of Russell Brunson
Hey, what's going on everyone? This is Steve Larsen and you're listening to Sales Funnel Radio.
Welcome to Sales Funnel Radio where you'll learn marketing strategies to grow your online business using today's best internet sales funnels. Now here's your host Steve Larsen.
Steve Larsen: What's up, guys? Hey, I'm thinking here that I'm going to change up the intro music to this thing at some point. I'm excited. I can't believe that we're going to hit episode 100 in a few episodes here. That's ridiculous to me. I can't believe how fast that time has gone first of all or that I've had a hundred things to say. I just hope that you guys look back at each one of these episodes and you might think, "Hey, those were great episodes." I'm sure there's one or two where maybe something was weird or whatever, but I just appreciate the loyal following this show has. Just a big shout out to all of you guys.
It's Christmas time and I'm not sure what faith you are and that's obviously not the purpose of this podcast, but we celebrate Christmas.
We're putting up Christmas lights. It's getting cold outside. Been with my little girls and my little one just turned four and I have another two year old, and then my wife is three months pregnant as well.
Super excited for the new arrival...
Anyways, I always love this time of year. It's been a lot of fun. A little more focused on family time and things like that. It's been a whole lot of fun. Tonight we're putting together a gingerbread house and it was just one of those like cheap kits from Walmart. The thing totally collapsed like five minutes in. We ended up just trying to make this massive pile of sugar and candy and nastiness. It's actually a whole lot of fun. Anyway, it was a lot of fun.
My little ones just whenever my back was turned kept like sneaking over and grabbing like big old handfuls of icing and like just stuffing it in their face. That is so nasty. Oh man. Anyway, it's a lot of fun. Hey, this has been an awesome last few days. Obviously not just family wise, but also with you guys. Big shout out to those of you who joined me on my last live funnel build. I've been doing those pretty regularly. For the next while, it's going to be pretty much every Saturday.
As I build out whatever funnels I actually need, I just might as well flip the camera on and you guys can watch and ask questions while I'm actually building it. It's been a lot of fun. The last funnel that I just built was an application funnel.
Honestly, the application funnel is probably one of my favorite ones to build besides the webinar funnel, free plus shopping funnel, eCom funnel. I like them all. Membership areas. I like them all.
Honestly, what's cool about the application style funnel is how much it actually has an effect on your business. I think it was Frank Kern that said that there's really three things that every business needs ... Actually I think I've sent this list before as well, but whatever. He said, "Number one, you need to be having ... Just charge higher prices." He said, "Number one, you need to have higher prices. Just charge higher prices." If you just raised your prices by 10%, I doubt that anyone's going to leave just because of that.
If they do, so what? You lose one or two, but the raised price of everybody else more than covers what they left with. You know what I mean? Most people are not going to bat an eye at all. You know what I mean? Prices go up. Everyone kind of expects that. Same thing with yours. They should go up.
You should just charge more money. Figure out how to charge more money...
That was his number one. Number two what he said was that you've got to have somebody in the backend calling all of your current customers to sell them a high ticket thing in the back, whatever that is, a five grand, 10 grand, 15, 25 grand thing, whatever it is in the backend.
Whatever you're selling on the front, all those customer who are buying, just have somebody calling and selling those big things in the backend. A lot of the Inner Circle from Russell Brunson is always shocked at how fast that doubles their business. It's fun for me to read and hear about a lot of the comments because they'll be sending messages to Russell and whatever and be like, "Oh my gosh. Why aren't more people just selling something high ticket on the backend? It will double everything." I know. Those messages come pretty frequently as we tell people to do that kind of stuff. Figure out what you can sell that's high ticket in the backend and then the third thing he says is that figure out how you can sell things not on the internet.
In reality, I mean the internet is fantastic. It's really, really cool, but when it comes to big sales, the internet's really not that effective for it. You got to change the selling environment, whether that's on the phone with those high tickets sales in the backend or direct mail or whatever it is. Somehow figure out how to sell not just online. It's funny because a lot of the data that's out there that we've seen shows that. That those who have both online elements and offline elements to their funnels actually make more money, rather than those who just stay online.
Anyway, kind of fascinating. It was probably about two and a half years ago. I was getting ready to become an officer in the Army.
I was in the ROTC program. I had already gone through basic training and gone to that fondness and actually really enjoyed that. Well, we wanted to do like a cool little charity run. What we did is we got together and we decided that we would do this 5K warrior mud run. This mud run was ... I mean it was awesome. It was totally legit. Anyway, it was awesome. We had literally like flame throwers actually. We had all sorts of like these dummy M16s laying all over the place. They had to run and sprint around with this stuff and climb these massive walls and jump through stuff. I mean it was really fun. It was legitimately quite a massive operation to pull off.
Well, I was getting good enough with ClickFunnels at the time and ClickFunnels had been out for a little while at that time now. I guess this was ... No, this was about ... Holy crap. Yeah, that was about two and a half years ago. That's crazy. ClickFunnels had been out for a little bit at that time. I was getting good enough with it and I already had paying clients and I was traveling all over the place filming gurus in their events. Then I would go edit the video and then make a funnel for the video. That's kind of what I was doing at that time. It was before working for ClickFunnels or anything. I decided like how cool would it be if I built an event funnel for this mud run?
What I did is I went and I put together this funnel and I kind of thought okay, on this very first page, there's a point to all this of course, on this very first page, we'll sell the ticket. We'll them what it's about. It was for a charity cause that would connect wounded soldiers. It would reconnect wounded soldiers with their families whatever hospital they were being kept in. It was a really awesome charity that we did it for. I mean it was so ...
