What's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. So here's the real mystery. How do real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business ... How do we recruit A players into our down lines that create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
What's up everyone. Hey, I'm super excited for this episode. I got something really cool to share with you. This is Secret MLM Hacks Radio. So, today I want to share with you a hack. This is something that I have been doing that is ... honestly, it's all around us and I just don't think many MLMers think about it. So I want to share with you something really cool. First off though, I ... You guys gotta know I barely graduated high school. That's not a joke. I got straight D's in all of math, all of science, all especially of Spanish, all of ... I mean, I really, and a lot of times it was like I got a 60.1 percent. I'm pretty sure that some of the teachers a lot of times just felt bad for me so they would just not, I don't know, they would just let me go on. You know what I mean?
I showed up. I was there. I was consistent. I just never did homework or if I did it was just always wrong. There was something in my head that just did not click on for a long time. I had not learned how to learn. You know what I mean? So when I get to the end of my senior year and it's time to go to college, I had been applying and these colleges are like yes, no, no, yes, no, no. It's more like one said yes and all the others said no. But it's pretty fascinating to watch the application process of these colleges or any kind of institute.
Let's say you're applying for health insurance or life insurance. Or your applying for to get into some program. You know what I mean? It's fascinating because I would sit there and I would write out these applications. And I didn't really want to go to college at that time. I'm grateful that I did. I'm grateful that eventually I learned how to learn. I ended up getting straight A's, which is awesome. I got one of the entrepreneurship awards from Hale graduating class which is awesome in college which is super exciting. So that was fun stuff, but I had to learn how to learn, which is it's own skill. I just kind of have never stopped since then.
Anyway, about the application stuff though. It's fascinating to watch the process that they go through. Often times, there is an application fee. So you go and you're filling out this application and you're showing them what you've written to everybody, and everyone's critiquing your essay that you have to apply with it and everyone's critiquing this and that and they're ... you know what I mean? There's so much stuff that goes into a single application. Right? And you sit back and you're like, "Dang. My Gosh. I just spent like a week just putting together this application."
And they wanted a fee, and they wanted this, and they're not gonna get back to me for a solid while. And I don't even know if I got in. And there's no implication yet if I actually got in at all. And I'm like, "Dang. That's pretty crazy." You know, when you think about that. And so you sat back and you think about it. And you think about it. And you think about it, kind of think of it cynically almost like man your convincing somebody why they should take your money. That's basically it. I'm glad that I went to college. I will tell you that even though I got a marketing degree, none of what I learned do I actually do. There ... what I learned at college pretty much was to prepare me to become like an analyst at a corporate marketing firm. You know what I mean?
And I don't do any of that kind of stuff, which hopefully helps some people who think that they need a marketing degree to do what I do. It certainly gave me an environment to learn, however, I mostly am self taught. So, anyway ... But back to the application. You think about that. You are convincing the other person why they should be allowed to take your money. You're like, "What?! That's crazy!"
It's a commitment. You're gonna be there what? Like only 60 percent of people even finish college. So these guys are banking some serious money they don't even have to dish out the final thing to you after a while. You know what I mean? And I'm not bagging on the education system. I'm just using it as an example. Think about that though. Let's think about how we could model that whole process inside of an MLM 'cause that's what I've been doing. That's what I've been putting together more formally. I've had one kind of informally for while but as far as formally though, I've been building out what we call an "application funnel", an application styled sales funnel.
Where somebody has to prove to me why they should be admitted into my program. And typically what we'll do is we'll use these funnels for like high end coaching programs where someone's charging 10 grand or 25 grand, or whatever, 50 grand. And the person is trying to convince the coach why they should be allowed into the program. Right? You're like, "Whoa! Wait a second. That is literally spinning on it's head the whole sales model. You mean I don't have to know any hardcore sales tactics?" Nope. "You mean, I don't have to know tricky little one sentence things to say or little tiny body language things to get them to go crazy and join,"
It always drives me nuts when other people post that kind of stuff in the MLM word. Five techniques, five things you should say to get them begging to join or something like that. It was like, come on, that doesn't really, you know ... How 'bout we actually give real value? You know what I mean? So, that's what I've been doing is ...there's page number one, web page number one. It goes through and says, "Look. I'm only looking for the best of the best elite marketers. If you think that you can, if you want this group, if you want to be part of my down line which is this group of elitists. We're very open, very loving, very ... it's not that we're judging anybody or anything like that. But there is an application to join my down line. You know what I mean?"
And so I have a spot where people can do that. And they go through and it says "Number one. Hey, let me know. If anything you can just fill out the application and then let's get on the phone and see if you're an actually good fit. And be aware, we do actually turn people away." And so they put their name and their email and phone number in. And on the very next page it says, "Hey. Why do you think you should be considered?" Another question is like, "Hey. Steve Larsen's crazy busy. What do you think you can offer? We believe in give and take, we'd love to be able to give you all the stuff. But we also need to know what you could bring to the team. What is it you bring?"
Obviously the questions are worded much better than this. I'm just ad libbing the ones that I'm remembering. But you know what I mean? It says, "Hey. Obviously there's a financial commitment to join the MLM. It does not go to Steven Larsen. It goes to the MLM to actually set up your actual entity with them and get your position. Are you okay with that?" You know what I mean? It's stuff like that. But there's an application that's eight or nine questions that you go through that helps me see where you are before you join. Isn't that interesting?
And it's a totally different set of approach, a completely different kind of approach than what my MLM the first time ever, ever showed, ever. At first, it's like this hard core. It's not that the other tactics of getting on the phone and asking people to join don't work, it's that it takes for freaking ever, there's usually a lot more heartache. ...
