What's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh, yeah.
So here’s the real mystery. How do real MLMers like us who didn’t cheat and only bug family members and friends, who want to grow a profitable home-business, how do we recruit A-players into our downlines and create extra incomes, yet, still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
What's going on everyone? Hey, I'm so sorry for how long it's taken me to actually get these next few episodes out here. It's been a little bit busy. Excited though for everything that's been going on in this world. For those of you guys who are brand new to the show, I have been creating a product and documenting the process along the way so you guys can follow and actually build the same systems inside your MLM. I'm excited to show with you a little bit more what I've been doing especially in this episode. It actually means a lot to me. I've been writing my whole outline here and there's one concept I wrote on the page right here that actually changed everything for me and made me $70,000 last year, whether or not someone actually joined my downline. Anyways, I'm excited to get to that.
Before I do though, if you're brand new, this whole show and especially right now is all about me documenting the creation of this product. This product means a lot to me. When I first got started in MLM, I had the awkward experience with some guy staring me down and saying, "Write down a whole list of all your family members and friends. You can't leave 'til it's done." I would go and I wrote down this huge list and basically, what would end up happening is these guys would ... You can't blame them. That's the only tactic they knew, but they would hound my connections and there are still connections to this day who have been damaged and soured because of that, people I've not really spoken to much since then. I didn't know what I was doing. I was just following kind of in lock step as they're saying and it didn't really work that well. My guess is that if you're here, you've probably gone through that also, right. I'm assuming so.
Anyways, I got really passionate about figuring out what systems I can put out there to automate the recruiting process in MLM and also automate the product sale side as well. I've been doing that. I launched the beta honestly about two years ago and there was some pieces I was missing so I took it off. Then I launched the real beta I should say a year ago and it was awesome, really, really well. People were buying it and I was getting a whole bunch of leads in and I was getting paid to do it. It was awesome. It was a really, really cool experience. I didn't know that it would work and it did, and there was a few more things that I wanted to add to it so I took it off again. This is like the actual real thing that you guys can go get that'll actually automate the recruiting process inside your MLM.
Now there's a lot of people that claim that and there's a lot of people that come out and say, "Hey, yeah, you can do this. It's all automated," blah, blah, blah. It's not. I want to show you how you can actually ... I want to show you how the act of joining your downline. Like if you go up to someone and say, "Hey, join my downline," that's a old offer. That's a crappy offer. That offer has been on the table for decades, right. The other guy down the street, you can join his downline, too, right. As you get your MLM franchise or whatever from corporate, from your MLM and it's broken out of the box. Every single person who gets MLM, it's broken out of the box and I get really, really passionate about trying to help solve that. How can we make it feel like it's new and exciting? How can I create a new opportunity out of MLM? That's basically what this whole product has answered.
I've been on a quest over the last several years trying to figure this out. In fact, I had the initial idea four years ago sitting on my freezing couch in East Idaho in the middle of winter, it was 2:00 AM and I'm just blown away of the journey that it's taken to actually figure this out and it works. I'm really proud to say I know that there's no other system like this on the planet. Anyway, there's a lot of passion in me for this. Anyway, I'm excited for you guys to have this.
Anyway, it's winter time here. It's just starting to get winter anyway. It's fall, it's freezing out and it reminds me of a lot of my childhood. My childhood, I grew up in Littleton, Colorado and in Colorado, it's weird there. It'll snow like 2 feet and it'll be gone at noon. Then snow 2 feet the next day and it'll be gone at noon. That's how it works there. The weather shifts all over the place.
We'd be out playing, building a snowman and building these ice caves, building ... We did all sorts of stuff. We were very active, but there's something that you guys probably don't know a lot about my childhood and that is I was actually pretty chunky when I was a kid. I'm not trying to get like any ohs and ahs and oh. There's no pity party here. I'm not trying to do that. There's a purpose for it. I was 33% body fat and I was a big kid. I mean I was big. I was only 5'6" and I weighed 210 pounds. I mean I had the double chin. I was working on the triple chin and I was a big kid and I knew that and it was frustrating.
I remember one summer, I got fed up with it. I got really, really fed up with it. I was like, "I'm going to lift and I'm going to work out every single day," and I lost 45 pounds and it took nine months, but I worked my butt off and it was awesome. Anyways, we were very excited. I was very excited at what that meant obviously. I felt new. I felt there's a newness to life that I'd never felt before. I felt strong. I felt independent. It was really, really a fun experience. What was cool is what it did to my own persona and how I saw myself.
Fast forward a few years, right, I had graduated high school. I was starting to go to college and the same summer, I met my wife and we started dating. I had kept that lifestyle up and I was somewhat of a bean pole. I was only 6% body fat and I was lifting two times a day and I mean it was just kind of the mentality I had. It was a lifestyle. I was like, "You know what? I want to do something new. I want to do ... What's a new challenge? What's something I can put out there and work hard towards?" I decided, you know what, I'm going to do a sprint triathlon. I was like sprint triathlon, interesting. Sprint triathlon, you swim, bike and run for an extended period of time and you go as fast as you possibly can, a lot of people throw up. I mean it's intense, right. It's crazy.
I did something on purpose that shaped the outcome of the entire experience for me. I actually ended up getting third on my very first sprint triathlon ever. It's the Loveland, Colorado Sprint Triathlon. There was over 200 people in it. It was huge. I got third in my age group, which was like the 20-year-old, the really crazy fast people, and there's a reason ... I know why. I know why it happened. You're like, "Steven, what does that have to do with MLM?" This has everything to do with MLM. Just follow me just a little bit here, okay. There's a reason why and I know why. I went and I decided that I would go and I would buy my tickets before I ever did any training. That's super key. That's ridiculous. "Steve, why would you buy tickets before you've ever even done ... " I didn't even have a bike that I could ride like a triathlon bike or anything like that. I mean there was no pool I could really practice in. There was no ...
But I bought my tickets and they were expensive and I registered and I said, "I'm going to go do this thing." It was like six months in advance, six months. It was so funny. I wa...
