This is how to turn ANY product into an offer so you can out-value and serve more than your whole upline or downline…
Today, I'm going to teach you guys how to create an offer out of your MLM product.
This is one of the biggest mishaps any MLMer makes. To take the product that your MLM gives you and walk around with that ONE thing and try and sell it.
That is a product, not an offer.
THE REALIZATION ABOUT MY MLM PRODUCT
I want to walk you through a case study within Secret MLM Hacks program.
There's a lady (she’s awesome) in Secret MLM Hacks program. She said to me, "But Stephen, I sell mascara. How on earth do I create an offer and be unique among all the people who are selling mascara in my MLM? How do I be more unique than all those people?"
The answer is about the offer.
If you've just been walking around with your MLM product, you're not unique at all.
The first time I realized this, I was doing door-to-door sales. It was really hot out. This was probably six years ago. I was knocking doors. It was really hot out. I decided to hide inside of a McDonald's because it had free AC.
I walked in, it felt good… But I was shocked to see that my boss and other salesmen were also hiding in this McDonald's because it was so hot.
We're talking and chatting for a bit. All of a sudden, this guy walks up. He goes, "Hey, you're selling pest control."
We're like, "Yeah."
He's like, "Come spray my bugs," and he asked for a sale, which is not normal. A lay down sale right there. We all looked around at each other.
We all grew up together, so we knew each other and we were good friends. We all looked around at each other, and we're like, "No, you didn't get a sale today," "No, you haven't had a sale in a day," or whatever, "You take it," "No, you take it," "No, you take it."
Back and forth, back and forth. Suddenly, my boss stands up, and he goes, "You," pointing to somebody. That person got a lucky lay down sale.
That experience has stuck in my head because this is what I realize. It was like, “Oh my gosh.” It didn't matter who the guy chose. He had the same experience no matter who he chose.
It didn't matter who he chose because they had the same fulfillment, they had the same scripts, they had the same product, they had the same stupid jokes in their scripts. We're all wearing the same uniform. Everything was the same. There was no difference based on who he chose.
If you are selling your MLM product as it is, the way it comes from your MLM, are doing the exact same thing. That's the danger. There's no difference between choosing you over the other tens of thousands of people also selling your product. That's a big issue.
LET’S CREATE A UNIQUE OFFER OUT OF YOUR PRODUCT
I want to show you how to create an offer out of your MLM product. I am not telling you to change the product itself. That's why I want to walk through this case study. I want you to see how I create an offer out of somebody's MLM product to make them:
That's exactly what we did, and that's exactly what's happened. It's really very powerful. It's amazing.
I know I'm claiming some big stuff right here. Get a piece of paper out and take this part seriously. It's very powerful. This is how I out-value everybody else in my upline and downline.
This is how I out-value everybody else when I'm selling the product itself.
I give more solutions than the standard person. It comes down to the way I'm packaging it together. I transform it from a product into an offer. That's the real secret. I want to teach you guys how I'm doing that.
VEHICLE VS ANCHOR
Let’s clear one thing up before we move on. A lot of people ask me, “Is the anchor of an offer and the vehicle the same thing?”
No. An anchor of an offer and the vehicle that's not the same thing.
The anchor is part of the vehicle… But the vehicle is not part of the anchor.
When we say:
Those are all the same thing.
Let’s say I’m consuming ClickFunnels. If I'm consuming ClickFunnels, there's a belief that's causing me to consume it. I believe that ClickFunnels is the vehicle that will get me what I want.
It's not that I want ClickFunnels. I want what ClickFunnels gives me, right?
You sell the hole, not the drill. You're selling the taste, not the food.
Too many people get obsessed over their product and they're like, "But this drill is amazing."
No one wants the drill, they want the hole. It's the same thing with your product. "But the mascara's amazing." It's not about the mascara, they want what it does. They want it for the benefit it gives them.
That's what a vehicle is. Products, offers and new opportunities. It’s called a vehicle because it delivers what the customer really wants. They don't necessarily care about your product. They just want the result that it gives them.
The anchor of the product is the part of the products that the customer's most excited about.
OBJECTIONS TO YOUR MLM PRODUCT
Let's keep with the mascara example. When you go to someone and say, "Here's my mascara," there's going to be some reactions to that. Is everybody going to buy right off the bat? No. Of course not. Even if your product is really good, they don't buy because it's not about the product.
It's about what happens when you show them the product.
There's something that happens internally. This is wher...
