Do you know how to create pressure on the internet around your MLM?
This is super valuable stuff. I'm excited to share it with you.
HOW TO GENERATE TRAFFIC FOR YOUR MLM
If you guys have been following me at all, you know that one of the reasons why this stuff does so well is because I follow the info product model on the Internet. I piggyback my MLM on the back of it.
That's the reason why it works so well. And that's a lot of what I teach here. This is what I teach in the Secret MLM Hacks program itself.
A lot of people are like, "Okay, Stephen, you told me I can go set up these little machines all over the Internet, right? Put all these things all over the Internet, how do I actually orchestrate pressure, right? How do I get eyeballs?"
Think about Hollywood. Do you think movies in Hollywood would be as effective if no one heard about the movie until the day it launched? No.
Hollywood has nailed the model. They know they're going to drop out a preview, eight months before and then a new one, six months and then four and then two. There are several kinds of previews.
They take the most exciting parts of the story and they're showing them.
They're showing the most exciting parts of the story. That becomes the preview. If you want to fill in the gaps, you go to the movie. Everyone knows when it comes out.
They keep telling you. Pressure, pressure, pressure. Here’s the date you can go see it. Are you going to dress up? You're going to go at midnight showing?
They build pressure to this date and then release the pressure and tens and hundreds of millions of dollars go through a single day.
FOUR TRAFFIC METHODS IN MLM
The mistake is to build all these cool things in MLM, but then not tell anybody about it until the thing launches.
I treat a lot of what I do in this space, much like I would any other product launch. Even though it's not mine, it's how I'm doing it.
There are four different ways that I like to generate traffic.
#1 My favorite way to generate traffic is to create content (what I’m doing now). I create content and I push traffic to certain things based on what I'm putting out. I have two shows, almost three.
#2 I like to get influencers to namedrop me and that's something else that we do a pretty frequently
#3 Get affiliates so people can go sell my programs and take a huge commission. It brings me the kinds of people that I would be interested in having in my down line in the first place.
#4 Ads.
Isn't that funny? In that order. Ads is the last one.
I'm not saying not to do it or it's the least important. That's the last one that I go do, and I'm not driving traffic to my MLM.
Facebook has a hard time with that and that's okay. So I don't. Follow the rules. I don't get around it. There's not some secret loophole. What I do is, I don't even promote my MLM. I'm promoting something in front of it. On the back, I'm bringing people into my MLM.
HOW TO GENERATE TRAFFIC WITH FACEBOOK ADS
So if you’re wondering, "Stephen, how do I get traffic for my stuff? How do I get eyeballs and people on my stuff that I'm putting out?"
I hate trying to learn to do Facebook ads. I have no idea how to do Facebook ads. Why would I learn that?
There is a who, who already knows how.
I go find people who are as obsessed in their thing as I am in mine.
I don't need to know how they do all their thing. I just need to know that they're obsessed. I need to know that they're good.
So I went out and I found a Facebook ads person. Honestly, it wasn't that expensive. I thought it'd be more expensive. They're incredible. They're so good and they drive all the traffic for me.
I don't even know how to start a Facebook ad.
I don't want you to do is sit back and go, "Well, it's easy for you to do it Stephen because of blah, blah, blah, blah, blah, blah." Garbage. Hot garbage.
I don't know how to do a lot of things in my business, which is how it should be. The CEO of Coca Cola doesn’t khow to do every single role in Coca Cola.
Steve Jobs didn't know how to do everything. That's why he went and he got all these coders to do it all. He was just the sales guy. He was the aggregator, the entrepreneur. He was not a coder.
Don't look at these traffic methods and go, "Well, I don't know how to do that so it doesn't apply to me”.
I would just use one traffic method, not all four. Just choose ONE that you're going to master and have a bunch of fun with it.
HOW TO GENERATE TRAFFIC FOR YOUR SALES FUNNELS
You know what's funny? When you get a sales message right, and you get the offer right, and you get the funnel right, you get to this really cool zone where you get to just have fun getting traffic in different methods.
One of the ways you can generate traffic is obviously ads. That’s one of the reasons why I have a paid prospecting funnel.
Yes, it’s to get some cash in your pocket. But it allows us to profitably spend ad dollars. You're not just sinking money into getting leads that won't pay you anything.
Instead, they're generating the money. And you're able to invest it straight back in, and ...
