Hey, what's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio. Here's the real mystery. How do real MLMers like us who didn't cheat and only bugged family members and friends want to grow a profitable home business? How do we recruit a-players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.
Alright, you know what's funny? I still get really jazzed every time I hear my own intro. I love it, I think it's ... Anyway, it's a lot of fun. I had fun making it. Hey, so if you are at this podcast, and maybe this is the first episode you've ever heard. One of the things that I just want you to know is that I have taken MLM and kinda flipped it on its head. Rather than going and just promoting a product that is the same as everybody else, that is the same offer, the same ... What I've really learned how to do over the last few years is how to automate my downline recruiting using sales funnels, but in order to do that, I had to create an offer that was a little bit different than all of the other thousands of people in my downline, you know, the exact same message, the exact same websites, the exact same everything else, and it was a huge challenge for sure.
The first few episodes, I just kinda walked you through the story of how I got to where I am, but for these next few, what I really wanted to show you guys is I'm about to launch a really cool product that will help anybody auto recruit people into their downline. Before you even think it, I just want to bring it up. This does not take the human out of MLM. This is a relationship business; you need to create relationships. That's what it's about. Business in general is a relationship atmosphere. You've got to create relationships. Just know that I want to know that I'm creating relationships with the right people. I don't want to create relationships and spend time with people that are not going to be beneficial to my downline, which is what I was doing at first.
Again, I'm not judging their character, I'm not saying that they're bad people or whatever it is, but clearly the first 13 people that I actually recruited, I called them leaches. I called them the people that they're just not ... They just ... They joined as a favor, not because they actually wanted to be in it. Anybody who joins because you think they need it, rather than they want to be in it, that's a recipe for disaster. Anyway, I am overwhelmed by the amount of people, I mean a ton of you who have went and got the MLM Masters Pack. If you go to Secret MLM Hacks Radio.com you guys can pick that up for free. As a thank you for being a listener. What it goes through, and it dives into more deeply how you actually create an offer out of your MLM. How do you actually make your downline an attractive thing to join, even though out of the box you're the same as everybody else? It's a big problem to solve. That's what it goes through.
For the next few episodes here, what I'm gonna be doing is documenting. I want to show you guys what I'm doing. I have a pretty intense, hardcore, what's called a direct response marketing background. It's not multi-level marketing, what I do. I'm an internet marketer. I go through and I take people's products, we blast them out online, and the sales funnels, that's what we call them, that I've built, have created millions of dollars. I wanted to show you, I thought hey, how cool would this be if I actually go through and do this in the MLM area, and I did that about a ... I launched it about a year ago, and the result's been amazing. It was about four years ago that I had the realization that I needed to go do it. With life, took me awhile to get it out, but once I did, it was pretty amazing. Since then, we're almost at 300 people who have gone through and have actually purchased the downline recruiting funnel, which is awesome.
What's cool is I've been going through and adding a bunch of stuff to it. Now that you can auto recruit, how do you sell products? How do you sell services automatically? How do you ... All these other systems that I usually build for any other business, I'm now putting them into the MLM world. Anyway, it's a bit of a recap, I won't do this every time on the beginning of these episodes, but that's the purpose of what's going on. I just wanted to show you guys and tell you what I've been doing. I could launch this product almost right now. There's things that I still need to create, there's things ... What I'm trying to do is I'm trying to create my MLM as something that's unique, and I want you to copy what I'm doing for your MLM. I don't care whatever one you're in. If you love it, stay in it. I'm not here to try to convince you to come join mine, that's not at all what this podcast is about. That's not what my offer's about. That's not at all what the product's about that I'm about to sell.
It is all about leveraging whatever it is that you are already in, and gaining more qualified people into your downline. People who want to be apart of your downline. People who will help you, who will help support you, who will get things done without you being there, which ... Can you relate with that? I'm sure that sitting right ... Especially if you're listening to a podcast called Secret MLM Hacks, you most likely have been an MLM before. If this isn't your first time, then you most likely have run into those problems. Running into people and recruiting people that probably were not qualified in the beginning. How do you actually do that?
What I've been doing, like I said, is creating a really cool offer out of my current MLMs offer. I'm improving on it. I'm not changing it, but what I'm doing is ... Anytime we create an offer online, what we do is we sit back, and I think I talked a little bit about this process, maybe in the last one, but what we do is we sit back and literally we start to write out all the coolest things we could include when they buy the offer. What are the coolest thing we could include? Well, how about they fly out to the house. How about my wife makes them dinner and they sleep in my pajamas? How about they get this course? How about they do this? Then we go back from the top and we start exing out all of the things that are just unrealistic. Okay, my wife is probably not going to make dinner for them, they're not gonna sleep in my pajamas. You know what, maybe they do fly out though. That's kinda cool. Maybe they do get these cool courses. Maybe they do.
What's left over is this super unique offer that makes you completely unique and different from the thousands of people who are selling the same thing that you are. You think about the power of that. It's amazing. That changes your sales pitch, that changes the way you talk to people, that changes everything, because now it's yours. You own it, you got your name on it, right? Rather than just being the exact same thing as everybody else. That's the trap that I was running into when I first started MLM. It's so cool. Again, I just had someone else join my downline, and I've never met them before. It's not that I don't intend to, or like I said, this is a relationship business. But what I've built works, and it's blowing me away at how well it still works. It's amazing. My income goes up, and I am ... I built the system once, I set it, and I forget it. I kinda just walked away, and all I do is I talk to the people who already joined.
I talk to those people who've already made the commitment. I get them on board, I teach them, and I give them the same systems I'm using so that it replicates me. How cool is that? Would you not want that? Is that not something...
