It’s no secret that a lot of strategies in MLM are broken and outdated...
The MLM model has undoubtedly changed over time…
In fact, I just spoke about this in an interview I did with Lynn Thomas from Create Your Dream Life…
The Internet became publicly available in 1991…
Over 10 years ago!
A lot of the tactics in MLM were developed BEFORE the Internet…
And a lot of MLM companies are moving forward as if that's not a reality...
Which I frankly think is STUPID.
I chat with Lynn about my approach to MLM and WHY it's so different and so unique...
And why this has been such a BIG BUZZ…
It's been such a disruptive thing!
Jump in a discussion I had with Lynn Thomas about how MLM has changed and what to do about it to stay on top…
*how MLM has changed, how to stay on top, Secret MLM Hacks, MLM is broken*
Jump in a discussion I had with Lynn Thomas about how MLM has changed and what to do about it to stay on top…
HOW MLM HAS CHANGED
The MLM model has undoubtedly changed over time.
I talked about this in an interview I did with Lynn Thomas from Create Your Dream Life.
Lynn Thomas is awesome.
If you don't know, interviewsteve.com is how you can jump on my calendar. It's pretty full. I'll try and figure out a way to open it up a little bit.
Lynn asked me some cool questions that I haven't really been asked that frequently.
In the episode, we were able to dive a little more deeply into how MLM has changed and shifted in the last 10 years.
The Internet became publicly available in 1991.
A lot of what is being done now in the MLM space are tactics that were developed before the Internet was around or publicly available.
A lot of MLM companies tend to move forward as if that's not a reality... Which I frankly think is STUPID.
I chat with Lynn about my approach to MLM and why it's so different and so unique... And why this has been such a big buzz.
Whole MLMs have been reaching out, asking us to build funnels for them!
I've been able to take the MLM model and flip it on its head. Rather than me going out and talking to all these people to deliver a message, I can automate the message!
I can track it because it's the same message every time.
That means I can make tweaks and adjustments and target people who are likely to want to:
That's a big, big deal, and that's why it's been such a disruptive thing.
HOW TO STAY ON TOP IN MLM
We have a book that we're writing about this. There are three levers you can go turn in your MLM business.
You don't own anything in MLM.
You don't own anything. What is it that you can create that you do own? So you can out leverage the game?
This is super blue ocean stuff right now, which is exciting.
Lynn: Steve, how did you get started? Where did you start in this journey? And why did you start Secret MLM Hacks?
Steve: Why did I start Secret MLM Hacks? Well the first time I tried to get in MLM, I was bright eyed and bushy tailed, I was in college. We had hardly any money and had just found out that we were expecting our first kid, which is very exciting.
I wanted to make a little bit of extra cash in college to pay some of those expenses. One of my buddies called me and said, "Hey, I don't know what this guy's talking about but he's going to help us make a lot of money. Can I three way him in?"
I was totally new and I had no idea what that meant or that I was on a classic MLM pitch.
So I said, "Sure, dude. Sounds good." He calls and I literally said, “Is this one of those pyramid schemes?”
I was the worst buyer ever.
He goes, "No, no, no, it's not, No, no, no."
And I was like, "Why do I need to pay money to get started selling things for you? That doesn't make any sense."
I was the worst. When I got off the phone my buddy called me right back and he goes, "Come on, you would be great at this. Come on, man."
And I was like, "No."
REALIZING HOW MLM HAS CHANGED
After some resistance I said, “Sure. Well, if I'm going to do this, I'm going to go both feet in and I'm going to run as hard as I can.”
So I went and I met with a guy in my upline. I don't even know what it was called… I was so green to the MLM network marketing, direct sales space. I didn't know anything about that.
And I went and drove to go meet him. When I pulled up it was this like, super old, warehouse looki...
