Here's how to get leverage over the handful of things you truly have control over in MLM…
WORKING MORE HOURS DOES NOT EQUAL MORE LEVERAGE
I remember... (this very clear lesson for me)...
When I worked at ClickFunnels, I was sitting two feet from Russell’s desk.
He was coaching a whole bunch of people in his inner circle and his programs.
I did EVERYTHING I could to take notes, sitting next to a genius like THAT.
I'd be working super hard to get all my stuff done, but I also was listening on his calls because he was RIGHT THERE.
I would just type notes on my computer when he would say stuff. Kind of like a listening ear while I was still doing my work.
There was a thing that he taught me once and it was very prolific. Some of you guys might be like, "Well duh Stephen", but I don't think most people ACTUALLY understand this.
Last night, my wife and I were talking about the interesting scenario of this.
We're in a place right now where, personally, I'm working a lot but the revenue has been the exact same for eight months.
What does that tell you?
I was speaking at an event last week and I said, "Everyone here knows you have to work hard. Right? And everyone knows that in order to make a lot of money you have to work hard. Right?"
And I said, "Is that true?"
I said, "Who here, in this room, is working hard?"
Everyone raised their hand up and I said, "Now keep your hand up if you are a multimillionaire, filthy rich beyond your dreams".
All the hands went down.
I said, "That's interesting. It's not about working harder".
IT’S ALL ABOUT GAINING LEVERAGE
Last night, my wife and I were talking about that and I was like, "How fascinating is it that it's no longer about me working harder or more hours? It is not about that anymore. It is actually more about gaining leverage, Right?"
That's the same thing that I had learned sitting next to Russell. What he said was...
Going from six to seven figures is not about working more hours in the day. It is about gaining leverage.
I'm not going to lie to you, at the beginning of last year, I was working 12 to 15 hours a day, EVERY DAY.
There wasn't a break and it's so I could get my THING out the door. I killed myself over it for three or four months.
After that, I was able to back off. I don't do that at all anymore. The thing that has changed the most is leverage.
Think about this…
What do you own in MLM?
NOTHING!
You don't own the product, you have no control over commissions and even your position.
I'm not trying to scare anybody, but it's the reality of it.
We call it the Thanos snap. One snap and your position could be gone.
Again, not trying to freak anybody out, but that's the reality of MLM.
You are a commission based salesman who's trying to gain commissions on other salesmen that you brought in. That's basically it.
THE EASIEST WAY TO GAIN LEVERAGE
One of the easiest ways for me to gain leverage is by owning something...
How do you do that in an area where you don't own anything?
Can I move a mountain? No, no, no, no, no, no, I really can't.
But if I have a rock and a MASSIVE stick, I actually could move a mountain with the correct amount of leverage.
Leverage is what it's all about.
Leverage means that while I'm sleeping, there are people on my team, on the other side of the world, that are getting stuff done.
It means that I can create these podcast episodes that NEVER leave the Internet and we repurposed these to about 22 different platforms all across the Internet.
Why do I do that? Leverage.
I did an episode a little while ago called The Three Costs. There are three types of costs in MLM, and that's the reason why I do these episodes and I walked through that.
You need to know the three different kinds of costs and be careful of the one you're willing to spend. The three different kinds of resources.
But understand, I'm trying to gain leverage and leverage as much as possible.
Now, how do I do that when I don't own something. I'm still trying to move a mountain. I don't even own the stick that I got to push to move the mountain in MLM.
I'm going to go back to what I believe are the three things that you do control in MLM, if you choose to.
If you don't want this to just be a hobby, you've got to learn how to be a marketer and a businessman or woman.
I beg you to not treat this like a hobby. You're not gonna make any money.
WHAT CAN YOU CONTROL IN MLM?
There are things that I can control in any business. There's a few things I can't in MLM...That's okay because I can control the rest of them.
The three core things that I have a lot of control over are:
LEVERAGE YOUR DREAM CUSTOMER
I most likely am NOT going to find my dream who in a MALL. There, I said it. I am most likely NOT going to find my dream recruit ...
