Six years ago when I joined my first MLM... I was so mad!
I went in and I was like, “I want to be successful.”
And the guy is like, “Hey, you really want to be successful?”
I said, “Absolutely.”
He said, "Well this is what successful people do. Give me a list of your friends and family. Let's take the ones who will be a good fit and three-way them in.”
So I was like, “I want to be successful, let's three-way them in”.
I started doing it, and once we ran out of those kinds of leads... Frankly, it got really awkward.
That's when I started walking down Main Street to try and recruit people.
The challenging part about it was that I was not equipping the people I was recruiting with the kind of education they needed.
I was just literally a pawn.
And when I realized that, I got mad.
I started looking to see what these other MLMers were doing.
None of them were doing home meetings, phone meetings, hotel meetings.
A lot of them had their own little product. They had:
They wouldn’t attract people to their MLM.
They'd attract people to these items and these products and these things IN FRONT of their MLM.
Then when somebody would buy, they would go and sell them, and upsell, and say "Hey, would you like to come and join this thing?"
THE PRINCIPLE OF A SELF-LIQUIDATING OFFER
What was cool about that is it let them spend that money on ads.
This is like the marriage between marketing and the MLM world and how it actually works on the internet.
Whoever can spend the most money to acquire customer always wins, even if their product is worse.
I got mad about this because I realized that I was not being taught the way that big guys play the game.
I left MLM for a while until I said, "You know what, I'll do it again, but I will only do it in the way that I saw these other guys doing it."
I'm going to walk you through some training that I give people in my downline. It brainstorms some of those front-end products.
It's not actually that challenging to go create a lot of these things.
I’m going to show you the principle of a self-liquidating offer in MLM and how you can create that.
This is taken straight from Hack MLM. You can get it for FREE.
If you want to, go to hackmlm.com and you can check it out.
Don't go there if you're like, "I don't want to be pitched." Because if you go there, you're going to get pitched, alright?
FRONT-END PRODUCTS TO HIDE MLM
This helps my downline think, "What thing could I create in order to make one of those front-end products that is not related to my MLM, that is not there to recruit anybody, it's not there to even talk about the fact that I'm in one?"
It's just there to serve.
When it serves them, what happens is after a while they're like "Well man, that was really cool Steven, what else do you do?"
Funny you should ask! Here's my MLM, here's my downline.
Then they come and buy. It's one of the easiest ways to make sure that you have a consistent source of leads in your business.
You only have so many family members!
After you've run out of family members and close friends, how do you get more leads?
About five years ago I decided I would get back into MLM, but ONLY do it the way that I saw the people making a lot of money.
Most of my friends and family don't even know I'm in MLM.
The only reason they know that I'm in MLM is that they'll ask me what I do professionally. I'll be like "Oh, I do this, I do that."
I'll bring it up, and that's it. I don't pitch them.
We have three, four, five people a day asking to join my personal downline (not including all the ones who are in my downline).
SELF-LIQUIDATING OFFERS CREATE LEADS
How do you get a source of leads? Creating a self-liquidating offer in front of your actual business is the way to do that.
Get out a piece of paper and think, "What could I create that would attract my dream recruit, my dream product buyer? What could I create that would be a good fit, that only that kind of person would come and buy?"
I CHALLENGE YOU to go and make it and start just sending some traffic to it.
If you want the actual program that doesn't pitch you, go to secretmlmhacks.com and you can learn how to create these kinds of machines inside of your business (and treat it like a real one).
I know I'm very forward on this show, but I'm sick of so much crap around this industry.
Get out a piece of paper so you can brainstorm very simple ways to create a self-liquidating offer that will bring your dream customer to you.
I’m going to teach you some of the strategies I like to use to create these SLOs - Self-liquidating offers.
The reason we're going through this is that it is usually one of the topics that people get stuck on.
I'm going to walk you through a few different ways to create very easy self-liquidating offers.
We are different because we follow the info product direct sales model, AND we also do MLM.
That is what is fueling our downlines and fueling our MLMs. Most MLMers have no idea about these marketing tactics or techniques.
SIMPLE WAYS TO CREATE AN SLO
These are some very simple ways to create SLOs (self-liquidating offers).
The biggest reason why someone freaks out, which is understandable, is because they're like, "You're telling me, Steven, that I have to go in, and I have to go create an entire offer? Do I have to be in the product creation business? I don't want to do that! That's the reason I got in MLM! It's because I don't have to create the product!"
I hear you, okay, I hear you. It's one of the reasons why this is the info product business.
Information is one of the highest margin things to sell.
It doesn't cost a lot of money to fulfill. When someone buys a CD, you just print the CD and send it out to them.
Or a book. Just print the book and send it out to them.
Or if it's completely digital it doe...
