AI is moving fast. Most hobby businesses are not.
In Episode 6 of Built for the Hobby, Brett sits down with Scott Lock, CEO and Co-Founder of InfernoRed
Technology, to talk about what AI means for hobby operators in 2026.
This is not hype.
This is practical.
Scott breaks down:
If you run a $500K shop or a $5M operation, this conversation is about you.
AI will not replace your business.
But someone who learns how to use it might.
If you are AI-curious but stuck using ChatGPT like Google, this episode gives you a clear next step.
Built for the Hobby is about one thing: helping operators think better and build smarter.
Check out the awesome software that InfernoRed Technology can build for you.
Get your free copy of Collecting For Keeps: Finding Meaning In A Hobby Built On Hype
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