Scarcity in sports cards is not a print run problem. It is an ownership problem.
In this flagship episode, I break down why some cards feel impossible to find while others never stop circulating. The difference is not how many exist. The difference is who owns them and whether they sell. Using real examples from modern, 90s, and vintage cards, Brett walks through how ownership concentration, churn, and collector behavior shape what scarcity feels like in the market.
If you want to slow down, stop overpaying for hype, and build a collection with intention, this episode gives you a new lens. One that helps you ask better questions before you spend your money and chase the next card.
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