In what is a jam packed conversation, Don Reid, Jr. shared his own experiences as he works to keep his business afloat amidst COVID-19. As the CEO of a web design company in Delaware County, Coyote Web Design, Don helps businesses with smaller budgets get online with websites. In our conversation, Don chatted through a range of advice and guidance for small businesses to successfully navigate the coronavirus economy.
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Notes
Tools
What are you telling clients about marketing and design in the coronavirus economy?
- Build multiple revenue streams
- “You need to have a couple streams of income.”
- Don heard a podcast or watched a video from Joe Casabona about the value of creating multiple streams of income talk – and wondered about doing the same
- Use social media to learn and connect with industry leaders
- Don has changed the way he manages his Twitter account: he started following people, businesses, and organizations in the web design and web marketing industry
- Don advises his clients to the same – take the same approach by following industry leaders on social media
- Review and consider what highly successful businesses and see what they’re doing
- Build a distribution list!
- Sign up for email newsletters to see how other folks are using the newsletters – emulate what works
- Don recommends MailChimp to his clients: it’s a free tool for getting started
- Respond to emails and comments to build connections with customers and leads
- Don cited the example of Kori Ashton, who has responded to Don’s communication with him
- LINK: Episode 10
Can you share an example of a client who has embraced change successfully?
- Example – Successful Advice!Told a client to look at email newsletter
- Set up a funnel on their site to build email list
- Respond to the email/comments
COVID-19 forced businesses to pause: Use that time to reposition and improve online marketing efforts
- Use the coronavirus economy slowdown to learn more about digital marketing
- Start a podcast, create some YouTube videos, start a newsletter, or do something to begin building multiple revenue streams
- Create something and put it out there, knowing full well that everything won’t be perfect right out of the gate
- Get involved with affiliate marketing programs with the vendors that we use for our client projects
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