In this episode of the Startup CPG Podcast, Caitlin Bricker welcomes Taylor Espinoza, founder of Unicorn Bites, a fast-emerging better-for-you snack brand known for its 100% date-sweetened, allergen-free mini cookies.
Taylor shares her remarkable journey from practicing law to building a brand that’s redefining indulgence with clean, functional ingredients designed to be school-safe and family-friendly.
Throughout the conversation, Taylor discusses how Unicorn Bites evolved from a farmer’s market concept into a shelf-ready product beloved by parents and kids alike. She reveals the product development process—refining hundreds of recipes, responding to direct consumer feedback, and navigating challenges such as ensuring product consistency and durability during warm-weather shipping.
You will also gain insight into Taylor’s retail and growth strategy, her focus on local market expansion in New Jersey and New York, and her long-term vision of landing partnerships with leading natural retailers like Whole Foods and Erewhon. The episode closes with an engaging discussion on the evolving value of certifications, ingredient transparency, and how modern consumers are reshaping the standards of trust and authenticity in the food industry.
Listen now to learn how Taylor Espinoza turned a weekend baking passion into a purpose-driven snack brand.
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Episode Links:
Website: https://tryunicornbites.com/
Instagram: @tryunicornbites
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